Analisis Perilaku Konsumen pada Mini Market 212 Martujung Harapan Bekasi

Authors

  • Elva Muntazia Program Studi Administrasi Bisnis, Institut Ilmu Sosial dan Manajemen STIAMI.
  • Diana Prihandini Institut Ilmu Sosial dan Manajemen STIAMI.

DOI:

https://doi.org/10.31334/jambis.v1i3.1570

Abstract

The awakening spirit of the people during 212 rally had formeda   forum to advance the economy of Muslim people :212 Sharia Cooperative,and had initiated the birth   of 212 Mart,   an Islamic mini market with the concept of sharing economy. The concept was different from the concept the     previously   existing   mini markets.   The implementation   of sharing economy concept was highly appropriate and suitable with the basic principle soft rade according to Islam. Based on the result of the study analyzed,the customers especially Muslims responded and welcomed the presence of 212 Mart well. The factors that affected the customers indeciding to buy at 212 Mart were cultural, social, production/personal,   and factor psychological   factors.However, the factors that   kept the customers from buying at   212 Mart included the ongoing Covid-19 pandemic,incomplete products, higher price forsome products, andnot quiterecognized bythesociety. Theresearch methodused was descriptive qualitative. The data collection   techniques used were observation,interview,and documentation.

References

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Ratih, R. H. (2019). Pengaruh Kepuasan Dan Kualitas Pelayanan Karyawan 212 Mart Terhadap Loyalitas Konsumen (Studi Kasus Pada Konsumen 212 Mart Mutiara, Cibarusah– Bekasi). Al-Fatih| Jurnal Ilmu Ekonomi Syariah, 1(2), 111-127.

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Published

2021-06-30

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Articles