Analisis Perilaku Konsumen pada Mini Market 212 Martujung Harapan Bekasi
DOI:
https://doi.org/10.31334/jambis.v1i3.1570Abstract
The awakening spirit of the people during 212 rally had formeda forum to advance the economy of Muslim people :212 Sharia Cooperative,and had initiated the birth of 212 Mart, an Islamic mini market with the concept of sharing economy. The concept was different from the concept the previously existing mini markets. The implementation of sharing economy concept was highly appropriate and suitable with the basic principle soft rade according to Islam. Based on the result of the study analyzed,the customers especially Muslims responded and welcomed the presence of 212 Mart well. The factors that affected the customers indeciding to buy at 212 Mart were cultural, social, production/personal, and factor psychological factors.However, the factors that kept the customers from buying at 212 Mart included the ongoing Covid-19 pandemic,incomplete products, higher price forsome products, andnot quiterecognized bythesociety. Theresearch methodused was descriptive qualitative. The data collection techniques used were observation,interview,and documentation.
References
Hariyadi, G. T. (2016). Faktor-Faktor Yang Mempengaruhi Konsumen Berbelanja Di Minimarket (Studi Pada Indomaret Dan Alfamart Di Semarang).Jurnal Penelitan Ekonomi dan Bisnis, 1(1), 16-32.
Isa, M., & Istikomah, R. (2020).Analisis Perilaku Konsumen Dalam Keputusan Pembelian Makanan di Kota Surakarta.Jurnal Manajemen Dayasaing, 21(2), 98-110.
Khoirinnisa, E., Gumilar, I., & Nurhayati, A. (2016). Analisis Perilaku Konsumen Dalam Keputusan Pembelian Produk Kaki Naga (Studi Kasus di CV. Bening Jati Anugrah, Kabupaten Bogor). Jurnal Perikanan Kelautan, 7(1).
Nofri, O., & Hafifah, A. (2018). Analisis perilaku konsumen dalam melakukan online shopping di kota Makassar. Jurnal Minds: Manajemen Ide dan Inspirasi, 5(1), 113-132.
Ratih, R. H. (2019). Pengaruh Kepuasan Dan Kualitas Pelayanan Karyawan 212 Mart Terhadap Loyalitas Konsumen (Studi Kasus Pada Konsumen 212 Mart Mutiara, Cibarusah– Bekasi). Al-Fatih| Jurnal Ilmu Ekonomi Syariah, 1(2), 111-127.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.