PENGARUH KEPERCAYAAN KONSUMEN DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE (Studi Kasus pada Mahasiswa Ilmu Administrasi Bisnis Institut Ilmu Sosial dan Manajemen STIAMI di Jakarta)
DOI:
https://doi.org/10.31334/jambis.v1i3.1584Abstract
This thesis used a quantitative study on the influence of consumer trust and easiness to use an application on purchasing decision in shoppee online shop to Students of Business Administration Science of Social and Management Science of STIAMI in Jakarta. In this study, multiple linear regression analysis using f and t tests was used. Samples were determined using purposive sampling technique. The amount of sample in this study was 53 students based on online transaction activities via shopee online shop. This study used two variables, namely dependent and independent variables. The dependent variable is purchasing decision, while the independent variable includes Consumer Trust (X1) and Easiness to Use an Application (X2). The result of simultaneous regression coefficient testing was that Fcal of 24.029 Ftable of 3.18, thus the consument trust and easiness to use an application simultaneously influenced the purchasing decision. In partial t test statitistic testing was obtained consumer trust variable of Fcal of 6.860 and easiness to use an application variable Ftable of 1.675, which means each independent variable influences the dependent variable partially.s.
References
Akdon dan Riduwan. 2013. Rumus dan Data Dalam Analisis Statistika. Bandung : Alfabeta
Arikunto, Suharisimi. 2013. Prosedur Penelitian Suatu Pendektan Praktik. Jakarta : Rineka Cipta.
Fahmi, Irham. 2015. Pengantar Ilmu Administrasi Bisnis. Bandung; Alfabeta.
Ghozali, Imam. 2013. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Semarang : Badan Penerbit Uniiversitas Diponegoro.
Jogiyanto, Hartono. 2010. Teori Portofolio dan Analisis Investasi Edisi Ketujuh. Yogyakarta : BPFE
Kotler, Philip dan Armstrong. 2012. Prinsip-prinsip pemasaran. Edisi 13 jilid 1. Jakarta : Erlangga.
Kotler, Philip dan Kevin Lane Keller. 2016. Marketing Management, 15th Edition. New Jersey : Pearson Pretice Hall, Inc
Luther, Gulick. 2010. Educational administration edition. New York : McGraw Hill co
Machfoed, M. 2013. Pengantar Pemasara Modern. Yogyakarta : Akademik Manajemen Pemasaran YPKPN.
Mowen, John C dan Minor, Micheal. 2012. Perilaku Konsumen dialihbahasan oleh Dwi Kartika Yahya. Jakarta : Erlangga
Pasolong, Harbani. 2012. Teori Administrasi Publik.Yogyakarta: Alfabeta
Rahmat, H. 2013. Filsafat Administrasi.Bandung : Pustaka Setia
Sugiyono. 2013. Metode Penelitian Bisnis. Bandung : CV. Alfabeta
________. 2017. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : CV. Alfabeta.
Supriyanto. 2016. Retospektif Ilmu Administrasi Bisnis. Jakarta: Mitra Wacana Media
Tjiptono, Fandy. 2012. Strategi Pemasaran edisi 3. Yogyakarta : Andi Offset
_____________. 2014. Pemasaran Jasa-Prinsip,, Penerapan, Penelitian. Yogyakarta : Andi Offset
Wayong, Y. 2010. Fungsi Administrasi Negara. Jakarta : Djambatan.
Wong, Jony. 2010. Internet Marketinng for Beginners. Jakarta : PT. Elex Media Komputindo.
Jurnal dan Skripsi :
Denni Ardyanto, Heru Susilo, Riyadi (2015). Pengaruh Kemudahan dan Kepercayaan menggunakan e-commarce terhadap keputusan pembelian online (Survei pada Konsumen www. Petersaydenim.com). Jurnal administrasi Bisnis (JAB) Vol. 22 No. 1
(http://administrasibisnis.studentjournal.ub.ac.id)
Hendry Gustiady, Mohamad Trio Febriyantoro (2019). Pengaruh Kepercayaan dan Kualitas Pelayanan terhadap Keputusan Pembelian online melalui situs Traveloka. e-journal.ymbz.or.id Vol. 2 No. 3.
Kartika Ayuningtiyas, Hendra Gunawan (2018). Pengaruh Kepercayaan, Kemudahan, dan Kualitas Informasi terhadap Keputusan Pembbelian Daring di Aplikasi Bukalapak pada Mahasiswa Politeknik Negeri Batam. Journal of Applied Business Administration Vol. 2 No. 1
(http://jurnal.polibatam.ac.id)
Maharani, Astri Dhiah. 2010. Analisis Pengaruh Kepercayaan dan Kepuasan Pelanggan Terhadap Loyalitas Nasabah Tabungan Bank Mega Semarang. Skripsi Program Sarjana Fakultas Ekonomi Universitas Diponegoro Skrips : Program Sarjana Fakultas Ekonomi dan Bisnis Diponegoro Semarang.
Niken Ayu Lestari, Sri Setyo Iriani (2018). Pengaruh Kepercayaan dan Kemudahan transakasi terhadap Keputusan Pembelian secara online pada situs Mataharimall.com. Jurnal Ilmu Manajamen Vol. 6 No. 1.
(http://jurnalmahasiswa.unesa.ac.id)
Saputri, Ainun Budi Aji. 2015. Pengaruh Keamanan, Kemudahan dan Resiko Kinerja Terhadap Keputusan Pembelian Secara Online Tokopedia.com. Skripsi. Yogyakarta : Universitas Negeri Yogyakarta.
Stevano Christover Tanjaya, Lisbeth Mananeke, Hendra Tawas(2019). Pengaruh Kualitas Informasi, Kepercayaan dan Kemudahan Konsumen Terhadap Keputusan Pembelian Produk Vape di Instagram. Jurnal EMBA Vol. 7 No. 4
(http://ejournal.unsrat.ac.id)
Trisnawati, Ella. 2012. Analisis Faktor-Faktor Kunci dari Niat Pembelian Kembali Secara Online (Studi Kasus Konsumen Fesh Shop). Purwokerto : Universitas Jendral Soedirman
Yoon C, Cho, Esen Sagynov. 2015. Exploring Factors That Affect Usefulness, Ease of use, Trust, And Purchase Intention In The Online Environment. Korea : KDI School of Public Policy and Management.
Bacaan Lainnya :
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
