Pengaruh Perilaku Konsumen Terhadap Pengambilan Keputusan Pembelian Produk Le Minerale Di Kota Bekasi

Authors

  • Zaenal Iswanto Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta
  • Suparman Suparman Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta

DOI:

https://doi.org/10.31334/jambis.v1i5.2327

Keywords:

Consumer Behavior and Purchase Decision

Abstract

This study aims to determine whether consumer behavior has an effect on purchasing
decisions for Le Minerale products. In this study, the research population refers to the
buyers of Le Minerale Products. The sample in this study used a probability sampling
approach with a total of 96 respondents. Based on the results of the study, the following
regression equation was obtained: Y = 6.859 + 0.233 X +e Based on statistical data
analysis, the indicators in this study were valid and the variables were reliable. The
equation shows that purchasing decisions are influenced by consumer behavior, the
conclusions drawn are: 1) Consumer behavior has a significant influence on purchasing
decisions. This is indicated by the correlation coefficient value of 69.2% while the
remaining 69.2% is influenced by other variables not examined in this study

References

Dharmesta, Basu Swasta, Handoko T. Hani. (2018). Manajemen Pemasaran Analisis Perilaku

Konsumen. Yogyakarta: BPFE.

Fahmi,Irham,Sofyan (Ed). (2015). Pengantar Ilmu Administrasi Bisnis. Bandung: Alfabeta.

Ghozali, Imam. (2011). Aplikasi Analisis Multivariat Dengan Program SPSS. Semarang : Badan

Penerbit Universitas Di Ponegoro.

Kamaluddin, Apiaty. (2017). Administrasi Bisnis. Makassar : CV Sah Media.

L.Miftahul.J, B.Prasetyo. (2011). Metode Penelitian Kuantitatif. Jakarta : Rajawali Pers

Philip Kotler, Keith Cox (2019). Menejemen dan Strategi Pemasaran (Pertama). CV Budi Utama

Rahman, Mariati. (2017). Ilmu Adminstrasi. Makassar : CV Sah Media

Rifqi Suprapto, M. Zaky Wahyudin. A. (2020). Manajemen Pemasaran (Pertama). Myria Publisher

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D.

Bandung : Alfabeta CV

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Cetakan-23). Bandung:

Alfabeta CV

Sujarweni, V. Wiratna . (2014). Metode Penelitian: Lengkap, Praktis, dan Mudah Dipahami.

Yogyakarta : Pustaka Baru Press

Bastian, D. A. (2014). Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand

Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia. Jurnal

Manajemen Pemasaran Petra, 2(1), 1–9.

Budiman, S. (1997). Pengaruh Faktor Kebudayaan Terhadap Keputusan Pembelian Oleh Konsumen. In

Bina Ekonomi (Vol. 1, Issue 1). https://doi.org/10.26593/be.v1i1.474.

Ghanimata, F. (2012). Analisis Pengaruh Harga, Kualitas Produk, dan Lokasi Terhadap Keputusan

Pembelian pada Pembeli Produk Bandeng Juwana Elrina Semarang. Skripsi, 1–54.

Hanafi, M. (2015). Konsep Dasar dan Perkembangan Teori Manajemen. Managemen, 1(1), 66.

Haris, Yunita, 2018. (2018). PENGARUH PENERAPAN RELATIONSHIP MARKETING DAN

EXPERIENTIAL MARKETING TERHADAP MINAT BELI ULANG KONSUMEN PADA TOKO RITEL

INDOMARET DI KOTA MAKASSAR.

Murya, T. P., & Wulandari, A. (2016). Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Pada

Kedai Kandang Bandung. Jurnal Manajemen Pemasaran, 6(1), 229–236.

Pemasaran, M. (n.d.). Manajemen pemasaran.

Pradana, & Rahfsan. (2018). Pengaruh Promosi, Persepsi Harga, Dan Kualitas Produk Terhadap

Keputusan Pembelian Mobil Xenia Pada Asco Daihatsu Di Kabupaten Jember. Jounlan Universitas 17

Agustus 1945 Surabaya, 53(9), 1689–1699.

Prasetyo, T. (2012). Faktor-Faktor Yang Mempengaruhi Perilaku Pembelian Konsumen (Studi Pada

Toko Oli Lancar Widodo Semarang). Kajian Akuntansi Dan Bisnis, 1(1), 1–3.

Saekoko, A. N., Nyoko, A. E. L., & Fanggidae, R. P. C. (2020). Analisis Faktor-Faktor Yang

Mempengaruhi Perilaku Konsumen Dalam Pembelian Smartphone Xiaomi (Studi Kasus Pada

Mahasiswa Pengguna Smartphone Xiaomi Di Universitas Nusa Cendana). Journal of Management :

Small and Medium Enterprises (SMEs), 11(1), 49–64. https://doi.org/10.35508/jom.v11i1.2318

Sugiyono. (2013). No Title. X, 27–42.

Sujarweni. (2018). METODOLOGI PENELITIAN BISNIS DAN EKONOMI PENDEKATAN

KUANTITATIF.

Sumarwan, U. (2003). Dr. lr. Ujang Sumarwan, M.Sc. 368.

Wiratna Sujarweni. (2015). STATISTIK untuk BISNIS & EKONOMI

Downloads

Published

2021-10-31

Issue

Vol. 1 No. 5: Oktober 2021

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

Copyright Notice

Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1.License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

2.Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3.User Rights

JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.

5.Miscellaneous

JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.