Pengaruh Perilaku Konsumen Terhadap Pengambilan Keputusan Pembelian Produk Le Minerale Di Kota Bekasi
DOI:
https://doi.org/10.31334/jambis.v1i5.2327Keywords:
Consumer Behavior and Purchase DecisionAbstract
This study aims to determine whether consumer behavior has an effect on purchasingdecisions for Le Minerale products. In this study, the research population refers to the
buyers of Le Minerale Products. The sample in this study used a probability sampling
approach with a total of 96 respondents. Based on the results of the study, the following
regression equation was obtained: Y = 6.859 + 0.233 X +e Based on statistical data
analysis, the indicators in this study were valid and the variables were reliable. The
equation shows that purchasing decisions are influenced by consumer behavior, the
conclusions drawn are: 1) Consumer behavior has a significant influence on purchasing
decisions. This is indicated by the correlation coefficient value of 69.2% while the
remaining 69.2% is influenced by other variables not examined in this study
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