Pengaruh Harga dan Promosi Terhadap Peningkatan Penjualan (Studi Kasus Bebek Kaleyo Cabang Sunter Jakarta Utara Pada Masa PandemiCovid-19)

Authors

  • Dania Dania Ilmu Sosial dan Manajemen STIAMI
  • Nur EL Ikhsan Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.31334/jambis.v2i1.2466

Keywords:

Price, Promotion, Sales Increase

Abstract

This research was conducted to determine the effect of price and promotion on increasing sales at the Bebek Kaleyo Restaurant North Jakarta Sunter Branch. The independent variabel used in this study are price (X1) and Promotion (X2), while the dependent variabel is a Sales Increase (Y). This type of research is descriptive quantitative. The Population in this study were Customers of the Bebek Kaleyo Restaurant, The North Jakarta Sunter Branch. And a sample of 130 respondents. Data was collected by distributing questionnaires. The results of this research is that price has an effect on sales increase of 56,3% and the remaining 43,7% is influenced by other variables. Promotion has an effecton Sales Increase of 69% and the remaining 31% is influenced by other variables. Price and Promotion together effect the increase in sales by 74,7% and the remaining 25,3 is influenced by other

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Published

2022-08-31

Issue

Vol. 2 No. 1: Februari 2022

Section

Articles

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