Analisis Penerapan Strategi Produk Pakaian Muslim UntukMeningkatkan Daya Saing (Studi Kasus Brand Samase Di Outlet Moslem Store Di Kabupaten Bogor)

Abstract

This study aims to analyze the application of Muslim clothing product strategies, obstacles and efforts to face these obstacles to increase competitiveness in brand samase at moslem store outlet in bogor. The research approach used in this study is descriptive qualitative because in this study the conclusions are in the form of data that describes in detail, not data in the form of numbers. This is because the qualitative approach as a research procedure produces descriptive data in the form of written or spoken words from people and observed behavior. The collection technique with source triangulation is a step to recheck the data obtained from informants by asking the truth of the data or information to one informant with another informant. product, pricing and product promotion strategies have been carried out well. However, the obstacles and efforts in dealing with the barriers to implementing product strategies still need to be further developed to be more effective in order to increase competitiveness.