Analisis Penerapan Strategi Produk Pakaian Muslim UntukMeningkatkan Daya Saing (Studi Kasus Brand Samase Di Outlet Moslem Store Di Kabupaten Bogor)
DOI:
https://doi.org/10.31334/jambis.v2i3.2512Keywords:
Implementation of Product Strategy, Barriers and Efforts and Increasing Competitiveness.Abstract
This study aims to analyze the application of Muslim clothing product strategies, obstacles and efforts to face these obstacles to increase competitiveness in brand samase at moslem store outlet in bogor. The research approach used in this study is descriptive qualitative because in this study the conclusions are in the form of data that describes in detail, not data in the form of numbers. This is because the qualitative approach as a research procedure produces descriptive data in the form of written or spoken words from people and observed behavior. The collection technique with source triangulation is a step to recheck the data obtained from informants by asking the truth of the data or information to one informant with another informant. product, pricing and product promotion strategies have been carried out well. However, the obstacles and efforts in dealing with the barriers to implementing product strategies still need to be further developed to be more effective in order to increase competitiveness.References
Kamaluddin, A. 2017. Administrasi Bisnis. Edisi 1. Cv Sah Media. Makassar.
Firmansyah, M. Anang. 2019. Pemasaran Produk Dan Merek (Planning & Strategy) Pengantar
Bisnis. CvPenerbit Qiara Media.Surabaya.
Sunardi dan Primastiwi, A. 2015. Pengantar Bisnis. Caps (Center For Academic Publishing Service).
Yogyakarta.
Fatimah, F.N. 2020. Teknik Analisis Swot (Pedoman Menyusun Strategi Yang Efektif & Efisien
Serta CaraMengelola Kekuatan & Ancaman). Anak Hebat Indonesia. Yogyakarta.
Kuswoyo, F., Magdalena, M., dan Minarsih. 2018. Analisis Strategi Bisnis Dengan Swot Pada Ana
Fashion.
Journal Of Management, 4(4), 1-17.
Ernayanti, T. 2015. Penerapan Analisis Strategi Swot Dalam Strategi Peningkatan Daya Saing
Pedagang Muslim Untuk Menghadapi Masyarakat Ekonomi Asean (Mea) (Studi Kasus Pada
Butik Busana MuslimRabbani Semarang). Jurnal Ekonomi Dan Bisnis Islam, 1(1), 1-81.
Yuliana, A., & Diandra, D. 2018. Analisis Strategi Bisnis Busana Muslimah Merek Qanitana Pada
Cv.Xyz.
Jurnal Ekonomika Dan Manajeme, 7(2), 161-173.
Jesica, J. dan Kempa, S. 2016. Analisis Strategi Bisnis Pada Click Fashion. Jurnal Manajemen
Bisnis, 4(2),286-292.
Anwar, M. C. dan Utami, M. C. 2012. Analisis Swot Pada Strategi Bisnis Dalam Kompetisi Pasar
(StudiKasus Toko Pojok Madura). Jurnal Sistem Informasi, 5(1), 1-9.
Faith, D. O. dan Edwi, A. M. 2014. A Review Of The Effect Of Pricing Strategies On The Purchase
Of Consumer Goods. International Journal Of Research In Management, Science &
Technology, 2(2), 88-102.
Alvi. 2018.. Asal Mula Baju Koko Pria Dan Merknya Yang Terkenal. Https://Samase.Co.Id/:
Https://Samase.Co.Id/Blog/2018/08/28/Asal-Mula-Baju-Koko-Pria-Dan-Merknya-YangTerkenal/.Diakses 01 April 2021.
Irawan D, Handi. 2020. Busana-Muslim-Fase-2-2020. Https://www.Topbrand
Award.Com/En/2020/06/Busana-Muslim-Fase-2-2020/. Diakses 10 Mei
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
