Analisis Strategi Pemasaran Internasional Dalam Meningkatkan Omset Penjualan Pada PT. Indofood CBP Sukses Makmur Tbk
DOI:
https://doi.org/10.31334/jambis.v2i6.2793Keywords:
International Marketing Strategy, Marketing MixAbstract
PT. Indofood CBP Sukses Makmur Tbk is one of the most well-known large companies in Indonesia. The company is engaged in the production of food and beverages such as instant noodles, dairy, snacks, food seasonings, nutrition and special foods, as well as beverages. The study, entitled Analysis of International Marketing Strategies at PT. Indofood CBP Sukses Makmur Tbk. In increasing Sales Turnover, aimed to identify and analyze the international marketing strategies carried off by PT. Indofood CBP Sukses Makmur Tbk. This study used a descriptive qualitative approach. The results of this study showed that the strategies implemented by PT. Indofood CBP Sukses Makmur Tbk was in accordance with the plan by the company that proved that PT. Indofood had a good strategic plan so that it can run according to the company's targets. Although there were several obstacles faced by PT. Indofood, the company was able to overcome these obstacles well. The strategies carried out by PT. Indofood CBP Sukses Makmur was not only marketing mix strategy, but also the pricing strategy and promotion strategy.
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