ANALISIS STRATEGI PEMASARAN PRODUK EMAS BATANGAN PT PEGADAIAN GALERI 24 REGIONAL JAKARTA
DOI:
https://doi.org/10.31334/jambis.v2i6.2797Keywords:
Marketing Strategy, Product, Gold Bar, PT Pegadaian Galeri 24 Jakarta Regional..Abstract
PT Pegadaian Galeri Dua Empat or Galeri 24 is a subsidiary of PT Pegadaian (Persero) SOE, which is engaged in the retail business of buying and selling gold bar and has more than 9 branches in Jakarta. The purpose of this study was to analyze the marketing strategies, constraints and solutions carried out by PT Pegadaian Galeri 24 Jakarta Regional in marketing gold bar products at PT Pegadaian Galeri 24 Jakarta Regional. This study used a qualitative method so that the data collection carried out was the interviews with 4 informants. The data collection was conducted in mid-June 2022. The results showed that the marketing strategy method used by PT Pegadaian Galeri 24 Jakarta Regional is the 4P (Product, Price, Place, Promotion) which has been running effectively. However, there are still internal and external obstacles such as fraud, low service quality standards of HR, and lack of socialization and control. Therefore, PT Pegadaian Galeri 24 Jakarta Regional must evaluate and overcome obstacles in the marketing strategy of PT Pegadaian Galeri 24 Jakarta Regional for gold bar products.
References
Sirmawati. 2020. Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada CV. Kembar Dua Makassar. http://repository.stienobel- indonesia.ac.id. Diakses 16 Januari 2022.
Zefi, Irfan. 2018. Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada PT. Proderma Sukses Mandiri. https://repository.uinjkt.ac.id. Diakses 16 Januari 2022.
Yati, Sri. 2010. Analisis SWOT Sebagai Dasar Perumusan Strategi Pemasaran Berdaya Saing (Studi Pada Dealer Motor Honda Tunggul Sakti Di Semarang). http://eprints.undip.ac.id. Diakses 16 Januari 2022
Irmayani, 2020. Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Toko Gramedia Kota Mataram. https://repository.ummat.ac.id. Diakses 16 Januari 2022.
Wahidatul, Lilis. 2018. Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Tahubox Ibu Pudji Ungaran Dalam Perspektif Ekonomi Islam. http://eprints.walisongo.ac.id. Diakses 16 Januari 2022.
Sari, Yulia. 2020. Analisis Strategi Pemasaran Kopi Aceh (Studi Kasus Merek Dhapu Kupi). https://repository.ar-raniry.ac.id. Diakses 16 Januari 2022.
Resti, Widia. 2020. Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Toko Bag Corner Ponorogo. http://etheses.iainponorogo.ac.id. Diakses 18 Januari 2022.
Sulfiiana. 2020. Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Rumah Makan Mbak Daeng Alauddin Makassar. https://digilibadmin.unismuh.ac.id. Diakses 20 Januari 2022.
Kusumaningrum, Desi. 2020. Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Produk (Studi Kasus Pada Toko Batik Benang Raja Semarang). http://repository.usm.ac.id. Diakses 21 Januari 2022.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.