Pengaruh Kualitas Produk dan Reputasi Merek Terhadap Minat Pembelian Smartphone Import Samsung Di Kota Jakarta Timur
DOI:
https://doi.org/10.31334/jambis.v3i1.3062Keywords:
Product Quality, Brand Reputation, Purchase InterestAbstract
The study aims to determine how much influence product quality and brand reputation have on purchase interest for imported smartphones of Samsung in East Jakarta. The research method used was descriptive quantitative research method. The sampling technique in this study used the Simple Random Sampling. The sample in this study consisted 100 people. The data obtained were processed by multiple linear regression analysis. The results of this study show that product quality has a partial effect of 29.9% on purchase interest, brand reputation has a partial effect of 30.7% on purchase interest, and product quality and brand reputation have a simultaneous effect of 33.8% on purchase interest. While the remaining 66,2% is influenced by other variables not examined in this studyReferences
Ayu, I. G., Puspita, D., & Yulianthini, N. N. (2021). Pengaruh Kualitas Produk dan Kepercayaan Merek Terhadap Minat Beli Produk Lipstik Wardah di Kecamatan Buleleng. 13(1).
Defriansyah, D., Daud, I., & Nailis, & W. (2016). PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Kasus Mahasiswa Universitas Sriwijaya Indralaya) Doni Defriansyah 1 , Islahuddin Daud 2 , & Welly Nailis 3. 2, 89–102.
Dr. Ir. Hj. Apiaty Kamaluddin, M. S., Dr. Patta Rapanna, S. E. M. S., GW, H., & MEDIA, S.
A.H. (2017). Administrasi Bisnis. https://books.google.co.id/books?id=SkFtDwAAQBAJ
Farida, N. U. (2018). PENGARUH REPUTASI MEREK , KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP REPURCHASE INTENTION KOPERASI SERBA USAHA ( KSU ) APIKRI ( STUDI KASUS PADA KONSUMEN PRODUK KERAJINAN KSU APIKRI YOGYAKARTA ). 15(1), 18–26.
Pada, K., Pt, K., Multi, L., & Jakarta, L. (2021). Jurnal Administrasi Bisnis. 1(55), 64–73. Pritandhari, M. (2015). Analisis Faktor-Faktor Yang Mempengaruhi Loyalitas Pelanggan Dan
Dampaknya Terhadap Keunggulan Bersaing (Studi Pada Bmt Amanah Ummah Sukoharjo). PROMOSI (Jurnal Pendidikan Ekonomi), 3(1), 50–60. https://doi.org/10.24127/ja.v3i1.142
Purbohastuti, A. W. (2017). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Handphone Samsung Pada Mahasiswa D3 Marketing. Tirtayasa Ekonomika, 12(1), 53. https://doi.org/10.35448/jte.v12i1.4437
Sukmayadi. (2019). Kebijakan Penetapan Harga Pada Pt . Atrindo Asia Global Bandung.10(2), 103–110.
Trisnawan, A. D., & Amron. (2013). Pengaruh Kualitas Produk, Harga, Promosi Dan Distribusi Terhadap Loyalitas Konsumen Handphone Samsung Di Semarang. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.