Analisis Strategi Pemasaran Pada Penjualan Beras Organik Hariku di PT Sembada Inti Pangan Jakarta Pusat
DOI:
https://doi.org/10.31334/jambis.v3i1.3077Keywords:
Quality, Price, Customer SatisfactionAbstract
This study aims to determine the Benefits of Organic Rice for daily needs. Researchers used a qualitative approach so that data collection was carried out through interviews. The specified informants are Directors, Sales, and Mandatory Informants from Business Study Program Academics. The population in this study were Hariku Organic Rice customers in Central Jakarta using sources related to Hariku Organic Rice and the STIAMI Campus Academic Community. From the results of the study, it can be concluded that there are still people who do not understand the Advantages of Organic Rice. The Benefits of Organic Rice for the body are widely known by the public, therefore people have tried to buy and experience the Benefits of Organic Rice. Thus, if Hariku’s Organic Rice improves product quality and product cleanliness, there will be an increase in Sales of Hariku’s Organic Rice in Central Jakarta and also becomes a factor in consumer satisfaction, so this effect can be said to be significant. This happens because there is an influence between quality and price with consumer satisfaction whit Hariku’s Organic Rice in Central Jakarta.
References
DAFTAR PUSTAKA
Buku
Assauri 2014 Manajemen Pemasaran Jakarta Raja penerbit Grafindo Persa. Bandung: penerbit PT.Remaja
Kotler & Keller, 2016 Marketing Management
Robert W. Palmatier dan Shrihari Sridhar (2021) Marketing Strategy penerbit Bandung
Moleong 2017 Metode Penelitian Kuantitatif. penerbit London Pearson. Prinsip Pemasaran penerbit Erlangga, Jakarta.
Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatig, dan R&D, penerbit Alfabeta,Bandung
Surdiyanto, Yanto , Nana Sutrisna. 2015. Petunjuk Teknis budi daya padi organik , Lembang: BPTP Jawa barat.
Tjiptono, Fandy 2015 strategi pemasaran 4. Yogyakarta:Andi
William J. Stanton dalam (Priansa, 2017:30)
Jurnal
Dwiastuty Ade Resha Nova, Agriani Hermita Sadeli, Sri Fatimah, Nur Syamsiah (2020)STRATEGI PEMASARAN BERAS ORGANIK DI GAPOKTAN SIMPATIK TASIKMALAYA. Jurnal Manajemen Agribisnis Vol.8, No 1, Mei 2020
Marzuki, Nina Sawitri (2018). STRATEGI PEMASARAN BERAS KELURAHAN KOTABARU RETEH KECAMATAN KERITANG (Studi Kasus Penggilingan Jaya Bakti) Jurnal Agribisnis UNISI Vol.7 No.2 Tahun 2018
Pramudita Ivo Imtar, Miftahul Janah, Fitriana Permata Sari, Putri Suci Asriani dan Bonodikun (2017) ANALISIS BAURAN PEMASARAN BERAS INSTANT SEBAGAI PRODUK BARU DI PASAR KOTA BENGKULU (Vol. 2, No. 2 2017)
Robby Mubarok, SUherna, Dian Anggraeni. ANALISIS STARTEGI PMASARAN BERAS MEREK CIBERANG DI KABUPATEN LEBAK (Jurnal Ilmu Pertanian Tirtayasa, Vol 3 (2) 2021)
Sanusi Asri, Asmaul Husna, Neni Triastuti, Muhammad Fauzi, Fhadilah Rizki Agustin (2021) STRATEGI PEMASARAN PRODUK PENJUALAN TOKO BERAS KARTIKA. SI-MEN (Akuntansi dan Manajemen) Vol. 12 No. 1 (2021)
Zulkifli Lutfi, Rita Nurmalina, Tanti Novianti (2015) MARKETING STRATEGIES OF ORGANIC RICE ON SRI MAKMUR FARMER GROUP IN SRAGEN DISTRICT.
Internet
Besar Provinsi Penghasil Beras (2020) https://www.pertanian.go.id/home/?show=news&act=view&id=4425
Beras organik 11 November 2019 https://pustaka.setjen.pertanian.go.id/index-berita/beras-organik-2
Beras Organik Indonesia diminati Pasar Ekspor https://www.pertanian.go.id/home/?show=news&act=view&id=3907
Doktoralina 2019, Beras Organik dapat meningkatkan ketahanan Nasional https://www.cmdpublish.com/2019/01/28/swasembada-beras-organik-dapat-meningkatkan-ketahanan-nasional/
Gambar Logo Beras Organik HARIKU https://www.google.com/url?sa=i&url=https%3A%2F%2Fshopee.co.id%2FHARIKU-Beras-Organik-Pandan-Wangi-5Kg-i.154955766.2349641839&psig=AOvVaw0UJiwFWwiEbpums7COlAis&ust=1675488321717000&source=images&cd=vfe&ved=0CA8QjRxqFwoTCPDyk8mX-vwCFQAAAAAdAAAAABAE
Kementrian Pertanian Republik Indonesia (2013-2018) https://www.pertanian.go.id/home/?show=news&act=view&id=3551
Kusnandar, Viva Budy 2022 Kontribusi dan Pertumbuhan Sektor Pertanian terhadap PDB Nasional (2010-2021)
Muhandis, Dzaky 2018 Khasiat dan manfaat beras organik https://www.google.com/amp/s/m.kumparan.com/amp/dzaky-muhandis/khasiat-dan-manfaat-beras-organikhttps://bpum. kab.go.id/usahamikro/artikel2/jenis-strategi-pemasaran-produk.html https://banyuwangi.jatimnetwork.com/ekonomi-bisnis/pr-3322701478/sekilas-sejarah-pertanian-organik-di-indonesia?page=2
Sutrisno, Eri2022 Beras organik Indonesia diminati pasar Global https://www.indonesia.go.id/kategori/editorial/4587/beras-organik-indonesia-diminati-pasar-global?lang=1
Wiludjeng, Rahayu Diyah 2021 mengenal apa itu beras organik, kandungan & manfaatnya. https://superapp.id/blog/toko-dan-sembako/beras-organik/
Kementrian Pertanian RI Strategi pemasaran terbaik yang dapat dimanfaatkan oleh marketer https://glints.com/id/lowongan/strategi-pemasaran-untuk-bisnis-perusahaan/#.Y94fPOwxdPw
Kendala dalam pemasaran atau marketing https://www.taupasar.com/2020/04/20-kendala-dalam-pemasaran-atau.html?m=1
STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN https://kapyaniswar.com/5-strategi-pemasaran-untuk-meningkatkan-penjualan/
Promosi menurut ahli
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.