Pengaruh Kepercayaan dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO (Survei Pada Generasi Z di Jakarta Pusat)
DOI:
https://doi.org/10.31334/jambis.v4i2.3983Abstract
This study aims to determine and analyze the influence of Trust and Ease of Use on the Usage Decision of the OVO application. This research is a quantitative study. The research sample consisted of 100 respondents, selected using Purposive Sampling. Data collection technique employed a questionnaire that had been tested for validity and reliability. The data analysis used multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that based on the t- test, both Trust and Ease of Use variables have a significant partial effect. Simultaneously, both Trust and Ease of Use variables have a positive and significant effect on the Usage Decision of the OVO application (a survey among Generation Z in Central Jakarta).
References
Jurnal dan Buku
Akbar, A. (2021). Pengaruh Kepercayaan Terhadap Keputusan Pembelian pada Konsumen Maxim di Kota Bandung.
Darmawan, F. (2020). Bab ii kajian pustaka bab ii kajian pustaka 2.1. Bab Ii Kajian Pustaka 2.1, 12(2004), 6–25.
Dr. Vladimir, V. F. (2020). Pengaruh Gratis Ongkos Kirim, Flash Sale, dan Iklan Shopee terhadap Keputusan Pembelian. GastronomÃa Ecuatoriana y Turismo Local., 1(69), 5– 24.
Efendi, M. (2016). Variabel Penelitian dan Definisi Operasional. Jurnal Ilmiah Akuntansi, 3(6), 61–77.
Husain, B. (2020). PENGARUH KEMUDAHAN, KEUNGGULAN FITUR, DAN KEPERCAYAAN TERHADAP PENGGUNAAN LAYANAN MOBILE BANKING (studi
pada bank BRI di kota malang).
Lutfi, L. (2020). PENGARUH KEPERCAYAAN KONSUMEN, KEHANDALAN, DAN JAMINAN TERHADAP KEPUTUSAN PENGGUNA JASA (Studi pada KP JNE
Mojoagung). Paper Knowledge . Toward a Media History of Documents, 12–18.
Putra, Hendrik Tri Laksono, Kumar, Vinod., Kumar, Uma., & Dwivedi, Y. K. (2021). Pengaruh Kualitas Pelayanan Mobile Banking Terhadap Kepuasan Nasabah Pengguna Mobile Banking Pt. Bank Negara Indonesia Tbkdi Kcp Buaran Jakarta. Journal of Enterprise Infation Management, 1(55), 48–56.
Ramdani, R. (2019). Kualitas produk dan Kepercayaan berpengaruh secara simultan terhadap loyalitas konsumen pada produk cabang Bandung Indah Plaza (BIP). Jurnal Artikel, 2019, 13–31.
Rusli, B. (2016). Konsep dan Latar Belakang Reformasi Administrasi. Modul 1, 1–57. https://www.pustaka.ut.ac.id/lib/wp-content/uploads/pdfmk/DAPU6103-M1.pdf
Sriekaningsih, A. (2020). QRIS dan Era Baru Transaksi Pembayaran 4.0.
Sugiyono. (2017). Definisi Hipotesis. Metode Penelitian Kuantitaif,Kualitatif Dan R&D. Bandung, 63.
Tambajong, stanton dalam. (2013). Penilaian Kegiatan Pemasaran Berbasis Analisis Swot Pada Salon Headquarters The Hair & Beauty Bar Palembang. Politeknik Negeri Sriwijaya, 11–24. http://eprints.polsri.ac.id/4183/3/BAB II.pdf
Wangdra, Y. (2022). Analisis Pengaruh Ease of Use, Kepercayaan Dan Iklan Terhadap Minat Beli E-Commerce Customers Shopee Di Batam. SCIENTIA JOURNAL: Jurnal Ilmiah …. https://forum.upbatam.ac.id/index.php/scientia_journal/article/view/4978%0Ahttps://fo rum.upbatam.ac.id/index.php/scientia_journal/article/download/4978/2709
Artikel
https://idcloudhost.com/e-money-ovo-sejarah-pengertian-fitur-dan- pembayarannya/#Pembayaran_Dengan_OVO https://databoks.katadata.co.id/datapublish/2022/01/12/survei-dailysocial-ovo-jadi- dompet-digital-paling-banyak-dipakai-masyarakat https://www.gramedia.com/literasi/kajian-pustaka/#Pengertian_Kajian_Pustaka
https://www.linovhr.com/generasi-z/#/pengertian https://bisnis.tempo.co/read/1609209/survei-populix-konsumen-lebih-menyukai-aplikasi- mobile-banking-dan-e-wallet
https://ometlit.com/definisi-operasional/#definisi_operasional_menurut_sugiyono_2015 https://bisnis.tempo.co/read/1609209/survei-populix-konsumen-lebih-menyukai-aplikasi-mobile- banking-dan-e-wallet
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
