Strategi Pemasaran Jasa Pendidikan Di SD Islam Al Azhar 5 Kemandoran Dalam Meningkatkan Jumlah Siswa 2025/2026
Abstract
Abstract.
The background of this study stems from the phenomenon of increasing competition among private elementary schools in the Jakarta area, as well as changes in parental behavior, which has become more selective and increasingly reliant on digital media such as Instagram, YouTube, and school websites when choosing educational institutions for their children. This phenomenon has prompted schools to not only focus on educational quality but also on marketing strategies that effectively highlight the school's strengths. This study used a descriptive qualitative approach, data collecting technique used such as in-depth interviews, observations, and documentation involving eight informants, including school principals, teachers, administrative staff, parents, and school committee members. This study aimed to analyze the educational service marketing strategies implemented by SD Islam Al Azhar 5 Kemandoran to increase the number of students in the 2025/2026 academic year. The results of the study indicated that the educational service marketing strategy using the 7P marketing mix approach (Product, Price, Place, Promotion, People, Process, Physical Evidence) has been well implemented by SD Islam Al Azhar 5 Kemandoran. These strategies included offering superior educational programs, utilizing social media as a promotional tool, providing communicative services, and managing facilities that support the learning process. The implementation of these strategies has had a positive impact on increasing the number of applicants and new students. The success indicators of this strategy can be seen in terms of educational quality, innovation in the learning process, the school's positive image in the community, the availability of facilities and infrastructure, as well as the professionalism of educators and educational staff.
Keywords: Marketing Strategy, Educational Services, 7P Marketing Mix, SD Islam Al Azhar 5 Kemandoran
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
