EVALUASI PROGRAM JAKARTA ENTREPRENEUR (JAKPRENEUR) DI RUSUNAWA TOWER CAKUNG BARAT TAHUN 2025
DOI:
https://doi.org/10.31334/sgmve075Kata Kunci:
Evaluasi Program, Jakpreneur, UMKM, Pelatihan, Pendampingan.Abstrak
Program Jakarta Entrepreneur (Jakpreneur) merupakan program Pemerintah Provinsi DKI Jakarta yang bertujuan mendukung pengembangan usaha mikro, kecil, dan menengah (UMKM). Penelitian ini dilatarbelakangi oleh belum optimalnya pemerataan informasi, partisipasi peserta, pendampingan, dan dukungan pengembangan usaha dalam pelaksanaan program di Rusunawa Tower Cakung Barat. Penelitian ini bertujuan untuk mengevaluasi pelaksanaan Program Jakpreneur serta mengetahui kendala dan upaya yang dilakukan dalam pelaksanaannya. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldaña, sedangkan evaluasi menggunakan enam kriteria William N. Dunn, yaitu efektivitas, efisiensi, kecukupan, pemerataan, responsivitas, dan ketepatan. Hasil penelitian menunjukkan bahwa Program Jakpreneur telah memberikan manfaat dalam meningkatkan pengetahuan dan keterampilan pelaku UMKM melalui pelatihan, pendampingan, dan pelayanan program, tetapi pelaksanaannya belum sepenuhnya optimal. Kendala meliputi pemerataan informasi, partisipasi, waktu kegiatan, keberlanjutan pendampingan, dan dukungan pengembangan usaha. Upaya yang dilakukan berupa peningkatan koordinasi dan penyesuaian kegiatan dengan kebutuhan peserta.
Keywords : Evaluasi Program, Jakpreneur, UMKM, Pelatihan, Pendampingan
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