Tourism Development Based on Social Capital and Storytelling: a Case Study of The Tuesday Wagen Event in Malioboro, Yogyakarta

Abstract

Purpose This study examines the integration of storytelling techniques and social capital in the development of tourist-based preservation of historic areas, specifically through a case study of the Tuesday Wagen event in Malioboro, Yogyakarta. Tuesday Wagen is a cultural initiative that leverages the Javanese calendar to create a reflective public space by incorporating art performances, historical narratives, and local community participation. Methodology/Design/Approach A qualitative approach with a case study design was used to explore three main foci: the initial formulation of event ideas, the implementation of storytelling techniques, and the role of social capital (trust, networks, and norms) in supporting event sustainability. Findings – The study results indicate that the success of Tuesday Wagen lies in the synergy among cultural markers, community participation, and cross-sector support. Challenges persist, however, particularly in balancing cultural preservation with the economic interests of local communities, such as street vendors. This research offers a historical destination development model based on local wisdom that can be replicated in other areas. Originality of the research The originality of this research lies in its integration of storytelling techniques and social capital to develop heritage-based tourism, demonstrated through the unique case of the Tuesday Wagen event in Malioboro, which draws on the Javanese calendar. By addressing both cultural preservation and local economic interests, the study offers a distinctive, locally grounded, and replicable model for sustainable historic destination development.

Keywords: Cultural Tourism; Storytelling; Social Capital; Tuesday Wagen; Malioboro; Historic Area Preservation; Community Participation;