Positive Wom Towards Risk Perception and Perceived Price Mediated by Tourist Satisfaction

Abstract

Purpose – The aim of this study is to identify the influence of risk perception, MTE, and perceived price on positive WOM in Indonesian Train Tourism. This research focus on tourist or passenger train tourism perspective. Methodology/Design/Approach – This quantitative research will be analysed using the PLS-SEM analysis technique on Smart PLS 4 Software. The data included 225 respondents from tourist or passenger train tourism in Indonesia within last 1 year. Findings – This finding highlights that tourists place the greatest importance on the quality of risk management and price when evaluating their experiences especially in train tourism. Originality of the research – The integrative Model, Contextual Contribution, and Mediating role of Satisfaction by testing tourist satisfaction as a mediator, the research provides new insights into the mechanism through which WOM influences tourists’ behavioural and cognitive evaluations.

Keywords : Positive WOM; Risk Perception; Perceived Price; Tourist Satisfaction;