Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales

Authors

  • Wahyu Supriyatin Gunadarma University
  • Kausar Japa Wisesha Gunadarma University

DOI:

https://doi.org/10.31334/bijak.v19i1.1691

Keywords:

Digital marketing, E-commerce, Sales

Abstract

JerseyBolaku distro in Jatiasih, sells conventional and custom jersey. Marketing their products using conventional methods where customers come to see the product and make transactions. The owner wants product promotion, by word of mouth and through social media. The owner do manual bookkeeping by recording every incoming and outgoing product, so there is duplicate and inappropriate data. This makes owners changed the marketing strategy from conventional to digital. The purpose of this research is to distribution using digital marketing. The digital marketing strategy made by owners, used e-commerce website, where it can be accessed by customers anywhere using a smartphone. Customers need access the website if they want to view products and make transactions. Owners find it easy to view sales reports in each period. The method used in making the website is the SDLC method with a prototyping model. The steps taken in the prototyping model is to identifying needs and problems of user, hardware, software, determining the programming language, designing user interfaces for admins and users are using UML diagrams, the prototypes website need to be evaluated before launching and do evaluating and improving if any problems when tested and finally launched the system to be implemented. Website testing is done by using black box testing to test the functionality of the website. Website running successfully using Internet Explorer on PC and smartphone. Website successfully hosted, customers can view and order products more easier and faster. The owner can record sales transactions and record products in more detail.

References

D. Rapitasari, "Application Based Digital Marketing As A Strategy To Improve Customer Satisfaction," Journal Cakrawala, vol. 10, no. 2, pp. 107-112, 2016.

S. UMKM, "Strategi Digital Marketing untuk Terus Usaha di Masa Pandemi," Sahabat UMKM, [Online]. Available: https://sahabatumkm.id/galeri/strategi-digital-marketing-untuk-terus-usaha-di-masa-pandemi. [Accessed 13 May 2021].

A. Aryanto, "Di Tengah Covid-19, Pemasaran Online dan Digital Branding Jadi Pilihan," Warta Ekonomi, 14 April 2020. [Online]. Available: https://www.wartaekonomi.co.id/read280988/di-tengah-covid-19-pemasaran-online-dan-digital-branding-jadi-pilihan. [Accessed 13 May 2021].

N. P. D. Puspitasari, A. D. Nabillah, R. Bahari, N. D. Caksono and Mustika, "Penerapan Teknologi Digital Marketing Untuk Meningkatkan Strategi Pemasaran Snack Tiwul," JSAI, vol. 2, no. 2, pp. 165-171, 2019.

I. N. Hidayah, "Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada Usaha CV. Ratatia Indonesia Rumbai Ditinjau Menurut Ekonomi Islam," Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, 2020.

F. Rachmawati, "Penerapan Digital Marketing Sebagai Strategi Komunikasi Pemasaran Terpadu Produk Usaha Kecil dan Menengah (UKM) Pahlawan Ekonomi Surabaya," Universitas Islam Negeri Sunan Ampel Surabaya, Surabaya, 2018.

F. Oktaviani and D. Rustandi, "Implementasi Digital Marketing dalam Membangun Brand Awareness," PRofesi Humas, vol. 3, no. 1, pp. 1-20, 2018.

F. Alfiah, R. Tarmizi and A. A. Junidar, "Perancangan Sistem E-Commerce Untuk Penjualan Pakaian Pada Toko A&S," ICIT Journal, vol. 6, no. 1, pp. 70-81, 2020.

Himawan, A. Saefullah and S. Santoso, "Analisa dan Perancangan Sistem Informasi Penjualan Online (E-Commerce) pada CV Selaras Batik Menggunakan Analisis Deskriptif," Scientific Journal of Informatics, vol. 1, no. 1, pp. 53-63, 2014.

F. E. Nugroho, "Perancangan Sistem Informasi Penjualan Online Studi Kasus Tokoku," Jurnal SIMETRIS, vol. 7, no. 2, pp. 717-724, 2016.

D. Purnomo, "Model Prototyping Pada Pengembangan Sistem Informasi," JIMP - Jurnal Informatika Merdeka Pasuruan, vol. 2, no. 2, pp. 54-61, 2017.

W. Nugraha and M. Syarif, "Penerapan Metode Prototype Dalam Perancangan Sistem Informasi Penghitungan Volume Dan Cost Penjualan Minuman Berbasis Website," JUSIM (Jurnal Sistem Informasi Musirawas), vol. 03, no. 02, pp. 97-105, 2018.

Downloads

Published

2022-04-10

Issue

Vol. 19 No. 1: March 2022

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

  1. License

The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.

2. Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User Rights

Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.

4. Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.

5. Miscellaneous

Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.