Vol 19, No 1

March 2022

Table of Contents

Articles

Improving Customer Satisfaction through Trust in "Bandung Tour on Bus (Bandros)" by Taking Into Account The Contribution of Service Quality and Brand Image
Soerjanto Soerjanto, Bonifasius MH Nainggolan
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01 - 12
Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic
Parlagutan Silitonga, Rai Namira
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13 - 24
Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia
Reni Diah Kusumawati, Teddy Oswari, Tristyanti Yusnitasari, Himanshu Dutt
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25 - 33
Human Resource Planning and Selection Strategy at PT Kimia Farma, tbk
Antoni Ludfi Arifin
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34 - 46
Digital Marketing for SMEs Cidokom Village Plant Cultivation Group
Maya Puspita Dewi, Ikramina Larasati Hazrati Havidz, Dodi Ria Atmaja, Bonifasius Yulian Firmansyah
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47 - 55
Dual Model of Marketing and Branding during the pandemic in Indonesia
Tedy Ardiansyah, Dipa Teruna
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56 - 66
Redefining The Concept of Consumer Switch Intention: A Literature Review
Satriadi Satriadi, Nia Anggraini, R. Rudi Alhempi, Risnawati Risnawati
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67 - 73
Customer Experience, Brand Image and Its Impact Towards Revisit Intention to Batavia Café Jakarta
Anita Maulina, Mohammad Sofyan Fauzi
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74 - 81
Virtual Warehouse for Merchandise Inventory, Small And Medium Entrepreneurs (SMEs) in The E-Commerce Sector
Yusup Rachmat Hidayat, I Nyoman Purnaya, Fino Wahyudi Abdul
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82 - 87
Social Media As A Marketing Media For Pandansari Mangrove Forest Tourism Object
Anisa Nur Andina, Rafif Zain Ramadhan, Hasna Leginasawati
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88 - 95
The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta)
Siti Mariam, Egi Panji Kresna, Abdul Haeba Ramli
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96 - 106
Analysis of Product Quality, Service Quality, and Customer Satisfaction at Waroeng Special Sambal "SS” West Jakarta
Abdul Gofur
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107 - 116
Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales
Wahyu Supriyatin, Kausar Japa Wisesha
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117 - 126
Minimizing Work Costs and Employee Performance: A Case Study at CV. Abadi Jaya in Bandar Lampung
Yuliana Yamin, Meilinda Safitri
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127 - 132
Effect of Individual Characteristics, Work Placement and Work Environment on Employee Performance (Case Study on PT Post Energy Indonesia Jakarta Office)
Suryanto Suryanto, Jana Sandra
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133 - 144