Vol. 19 No. 1: March 2022

DOI: https://doi.org/10.31334/bijak.v19i2

Published: 2022-03-20

Articles

Improving Customer Satisfaction through Trust in "Bandung Tour on Bus (Bandros)" by Taking Into Account The Contribution of Service Quality and Brand Image

Soerjanto Soerjanto, Bonifasius MH Nainggolan

01 - 12
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Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic

Parlagutan Silitonga, Rai Namira

13 - 24
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Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia

Reni Diah Kusumawati, Teddy Oswari, Tristyanti Yusnitasari, Himanshu Dutt

25 - 33
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Human Resource Planning and Selection Strategy at PT Kimia Farma, tbk

Antoni Ludfi Arifin

34 - 46
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Digital Marketing for SMEs Cidokom Village Plant Cultivation Group

Maya Puspita Dewi, Ikramina Larasati Hazrati Havidz, Dodi Ria Atmaja, Bonifasius Yulian Firmansyah

47 - 55
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Dual Model of Marketing and Branding during the pandemic in Indonesia

Tedy Ardiansyah, Dipa Teruna

56 - 66
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Redefining The Concept of Consumer Switch Intention: A Literature Review

Satriadi Satriadi, Nia Anggraini, R. Rudi Alhempi, Risnawati Risnawati

67 - 73
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Customer Experience, Brand Image and Its Impact Towards Revisit Intention to Batavia CafÃ© Jakarta

Anita Maulina, Mohammad Sofyan Fauzi

74 - 81
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Virtual Warehouse for Merchandise Inventory, Small And Medium Entrepreneurs (SMEs) in The E-Commerce Sector

Yusup Rachmat Hidayat, I Nyoman Purnaya, Fino Wahyudi Abdul

82 - 87
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Social Media As A Marketing Media For Pandansari Mangrove Forest Tourism Object

Anisa Nur Andina, Rafif Zain Ramadhan, Hasna Leginasawati

88 - 95
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The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta)

Siti Mariam, Egi Panji Kresna, Abdul Haeba Ramli

96 - 106
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Analysis of Product Quality, Service Quality, and Customer Satisfaction at Waroeng Special Sambal "SS West Jakarta

Abdul Gofur

107 - 116
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Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales

Wahyu Supriyatin, Kausar Japa Wisesha

117 - 126
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Minimizing Work Costs and Employee Performance: A Case Study at CV. Abadi Jaya in Bandar Lampung

Yuliana Yamin, Meilinda Safitri

127 - 132
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Effect of Individual Characteristics, Work Placement and Work Environment on Employee Performance (Case Study on PT Post Energy Indonesia Jakarta Office)

Suryanto Suryanto, Jana Sandra

133 - 144
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