Pembinaan Usaha Nona.Nyinyir melalui Pengembangan Variasi Produk dan Promosi

Authors

  • Selvi Sel Institut Ilmu Sosial dan Manajemen STIAMI
  • Anita Maulina Institut Ilmu Sosial dan Manajemen STIAMI
  • Nur Fitri Rahmawati Institut Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.31334/jks.v4i1.1632

Keywords:

Product variations, Promotion, small business

Abstract

The Covid-19 pandemic has a negative impact on the economy. In this service, we help a teacher to develop his small business by empowering several housewives. We contributed to the development of product variations by conducting surveys on snacks desired by the community and promotions during the Covid-19 pandemic. Through this service, Nona.Nyinyir business was able to provide additional income for housewives of IDR 150,000 per week.    

References

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Widiyono, & Pakkanna, M. (2013). Pengantar Bisnis Respon Terhadap Dinamika Global Ed.2. Jakarta: Mitra Wacana Media.

Zaffou, M., & Chidmi, B. (2011). The effect of variety offering on demand and supermarket competition: yogurt in the Houston metropolitan area. Innovative Marketing , 8.

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Published

2021-07-30

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Section

Articles