Analisis Peran Komunikasi Digital Dalam Zoom Meeting untuk meningkatkan Minat Belajar (Studi Kasus Deskriptif Mahasiswa Institut STIAMI Kampus Cikarang Angkatan 2022)

(Analysis Of The Role Of Digital Communication In Zoom Meetings To Increase Learning Interest (Descriptive Case Study of STIAMI Institute Students, Cikarang Campus, Class of 2022)

Abstract

The use of digital communication through Zoom Meetings has become an alternative learning method as interest in face-to-face learning in higher education declines. STIAMI Institute is one of the universities that has been using Zoom Meetings as a learning platform since the Covid-19 pandemic. However, the phenomenon behind this study was the indication of low student engagement in online lectures via Zoom Meetings, characterized by minimal active participation and a lack of two-way interaction between lecturers and students, resulting in suboptimal understanding of the material. This study aimed to analyze the role of digital communication in Zoom Meetings in increasing student interest in learning. The research method used was qualitative with a descriptive case study approach, and data collection was carried out through non-participant observation, structured interviews, and documentation. The results of the study showed that Zoom Meetings played a significant role in increasing student interest in learning through ease of access, efficiency in delivering material, and interactive features. However, this study also found several obstacles, such as internet network disruptions, unfavorable environmental conditions, low active involvement, and decreased learning motivation if the learning method is monotonous. The solutions provided include optimizing interactive learning strategies by lecturers, increasing student discipline and participation, and technical support from the campus