Strategies for Developing Tapis Craft Tourism Villages and Supply Chain in Creative Industries in Negeri Katon Village of Pesawaran, Lampung

Susanti Sundari, Jevri Buari, Suharto Suharto

Abstract


This research discusses the strategy of developing a Tapis craft tourism village and the tourism supply chain in Negeri Katon village, Pesawaran district. The purpose of this study is to identify tourism potential and formulate strategies for developing Tapis craft tourism villages and tourism supply chains. The method used in this study is to use SWOT analysis which includes IFAS, EFAS, IE and SWOT matrices. Based on the results of the research conducted, there are several tourism potentials that can be developed. The IFAS matrix analysis produces 5 strengths and 4 weaknesses, while based on the EFAS matrix analysis there are 3 opportunities and 2 threats. The IE matrix shows that the development of tourist villages is in quadrant one position. The conclusion of this research is that based on the SWOT analysis, there are several alternative strategies that are produced including involving the community in the development of tourist villages starting from planning, implementing and evaluating, making tour package programs, making photo spots for tourists, assisting the community to ensure the program runs well, increasing human resource capabilities, taking advantage of technological developments to maximize promotions, forming tourism management institutions, encouraging people to become entrepreneurs in the culinary field, utilizing and managing people's homes as homestays, building tourist facilities and infrastructure, creating Tapis culture week activity programs, involving the younger generation in exhibition activities, forming the Tapis community, including Tapis lessons in formal schools, improving coordination between craftsmen and the government as well as providing counseling and education to the community.

Keywords


Supply Chain; SWOT; Strategy; Tourism Village; Tapis Craft

Full Text:

PDF

References


Agung, A.A. Gede & Sudiarta I Gusti Putu. (2014). Pengembangan Model Wisata

Edukasi-Ekonomi Berbasis Industri Kreatif Berwawasan

Atmoko, T.Prasetya Hadi. (2014).Strategi Pengembangan Potensi Desa Wisata Brajan Kabupaten Sleman. Jurnal Media Wisata, Volume 12, Nomor 2, November 2014

Bekraf. (2016). Retas (Kebangkitan Ekononomi Kreatif). Vol 1 Desember 2016

Badan Pusat Statistik Kabupaten Pesawaran. (2017). Kecamatan Negeri Katon dalam Angka 2017.

Barliansyah, B. (2019). Analisis Rantai Pasok Pariwisata (Tourism Supply Chain) Dengan Pendekatan Fuzzy Logic Di Kota Bandung. INDEPT, Vol. 8, No.3 Oktober 2019-Januari 2020.

Cooper, C., Fletcher, J., Gilbert, D., dan Wanhill, S. 2005. Tourism; Principle and Practive. Prentice Hall.

Departemen Perdagangan RI. (2008). Pengembangan Ekonomi Kreatif Indonesia 2025.

Departemen Perdagangan RI. Studi Industri Kreatif Indonesia 2009.

H. Song, 2012. Tourism Supply Chain Management, First edition. London: Routledge – Taylor & Francis Group.

Irawan, Andri. (2015). Ekonomi Kreatif sebagai Suatu Solusi Mensejahterakan Masyarakat Dalam Meningkatkan Tingkat Perekonomian. Seminar Nasional Ekonomi dan Bisnis (SNEB) 2015

Pratiwi, Ruth Thresia Mika. (2017). Potensi Perlindungan Hukum Terhadap Kain Tapis Melalui Rezim Pengetahuan Tradisional.Skripsi. Fakultas Hukum Universitas Lampung

Pusliati, Erica. (2006). Pembuatan Costum Dancer Menggunakan Kain Tapis Lampung Dihiasi Coin. Fakultas Teknik Universitas Negeri Semarang

Putri, Hemas & Asnawi Manf. (2013). Faktor-Faktor Keberhasilan Pengembangan Desa Wisata di Dataran Tinggi Dieng. Jurnal Teknik PWK Volume 2 Nomor 3 2013

Priyanto & Diyah Safitri. (2016). Pengembangan Potensi Desa Wisata Berbasis Budaya Tinajauan Terhadap Desa Wisata di Jawa Tengah. Jurnal Vokasi Indonesia Volume 4 Nomor 1 Januari – Juni 2016

Rangkuti, Freddy. (2006). Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta : Gramedia Pustaka Utama

Sofiatun, Umi. (2017). Analisis Manajemen Pengelolaan Usaha Tapis dan Peran Pemerintah dalam Meningkatkan Kesejahteraan Masyarakat Perspektif Ekonomi Islam. Fakultas Ekonomi dan Bisnis Islam, UIN Raden Intan Lampung.

Setyawati, A. (2019). Analisis Pengaruh Peran Logistik Pariwisata Terhadap Keputusan Berkunjung Wisatawan (Studi Kasus: Objek Wisata Air Terjun Jumog, Kabupaten Karanganyar)

Vernia, Dellia Mila. (2015). Pengembangan Bisnis Industri Kreatif Bidang Fesyen dengan Pendekatan Ekspor untuk Memperkuat Perekonomian Nasional. Journal of Applied Business and Economics Volume 2 Nomor 2 Desember 2015

Xinyan Zhang, Haiyan Song, George Q. Huang “Progress in Tourism Management - Tourism supply chain management: A new research agenda”. Tourism Management, Vol.30, Issue 3, June 2009, Page 345-358.




DOI: https://doi.org/10.31334/logistik.v5i2.1883

DOI (PDF): https://doi.org/10.31334/logistik.v5i2.1883.g890

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Jurnal Logistik Indonesia

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

View My Stats

____________________________________________

Jurnal Logistik Indonesia

ISSN 2579-8952 (media cetak), 2621-6442 (media online)

Email : [email protected]/[email protected]

Website: http://ojs.stiami.ac.id/index.php/logistik

INDEKS BY: