Optimization of CV Jogja Telor's Supply Chain Management with Food Supply Chain Network (FSCN) Approach

Greyuni Grace Tambunan; Dahri Tanjung; Warcito Warcito

doi:10.31334/logistik.v9i1.4759

Optimization of CV Jogja Telor's Supply Chain Management with Food Supply Chain Network (FSCN) Approach

Greyuni Grace Tambunan, Dahri Tanjung, Warcito Warcito

Abstract

Chicken eggs are an important commodity in Indonesian agribusiness and have the potential to improve the nutrition of the community and the rural economy. CV Jogja Telor is a chicken egg marketing business that is experiencing a production deficit. The qualitative analysis method using FSCN consists of six supply chain elements, namely objectives, structure, management, business processes, and resources. Supply chain performance is analysed quantitatively to assess supply chain efficiency using marketing margins and farmers‘ shares. The research findings indicate that the most efficient marketing channel is channel 1, with a farmers’ share of 100% and a marketing efficiency rate of 28,00%, namely: partner farmers → CV Jogja Telor → bakery. The least efficient marketing channel is marketing channel 4, with a farmer's share of 66,67% and a marketing margin of 33,33%, namely partner farmers → CV Jogja Telor → modern retail → end consumers. Marketing efficiency is aimed at increasing sales to bakeries and reducing the proportion of sales to modern retail, as well as using CV Jogja Telor's branded packaging for modern retail.

Keywords

Farmer's share; FSCN; Layer egg; Marketing margins; Supply chain

Full Text:

PDF

References

Abbas, S., Rauf, A., & Indriani, R. (2022). Analysis of Farmer's Share of Corn Farmers in Monggupo Village, Atinggola District, North Gorontalo Regency. AGRINESIA: Scientific Journal of Agribusiness, 6(2), 126–132. https://doi.org/10.37046/agr.v6i2.15914

Central Statistics Agency. (2023). Livestock in Numbers 2023 (Volume 8). Central Statistics Agency.

Central Statistics Agency. (2024). Population Growth Rate (Percent), 2024. https://www.bps.go.id/id/statistics-table/2/MTk3NiMy/laju-pertumbuhan-penduduk.html

Buka, R., Imran, S., & Indriani, R. (2023). Sugarcane Supply Chain (Case Study of PT. PG Gorontalo) Tolangohula District, Gorontalo Regency. Agrinesia: Scientific Journal of Agribusiness, 246–255. https://doi.org/10.37046/agr.v0i0.20795

Elang Wakhid Wahyu Seto, Y. N. M. (2023). Performance of the Purebred Chicken Egg Supply Chain at Successful Chicken Farms, Pati Regency: FSCN Approach. Journal of Agricultural Economics and Agribusiness (JEPA), 7(3), 1341–1354.

Febria, M., Garnida, D., Asmara, I. Y., & Hidayat, D. (2022). Evaluation of Haugh Unit (HU) and Albumen Index Using Ultrasonic Waves on Purebred Chicken Eggs. Journal of Applied Livestock Production (JPTT), 3(1), 33. https://doi.org/10.24198/jptt.v3i1.37916

Harya, G. I., Sudiyarto, S., & Santoso, W. (2020). Priority Model for Cocoa Supply Chain Performance in East Java, Indonesia. Socio-Agricultural Scientific Journal, 20(1), 67–85. https://doi.org/10.30742/jisa2012020976

Hrp, G. R., Maliyah, N. A., & Aisyah, S. (2022). The Importance of Supply Chain Management in the Sibuhuan Plastic Diamond Trading Business. JIKEM: Journal of Science ..., 2(1), 1933–1940. https://ummaspul.e-journal.id/JKM/article/download/3762/1334

Jaya, R., Yusriana, Y., & Fitria, E. (2020). Review of Sustainable Agricultural Product Supply Chain Management: Conceptual, Current Issues, and Future Research. Indonesian Journal of Agricultural Sciences, 26(1), 78–91. https://doi.org/10.18343/jipi.26.1.78

Karo, N. S., Tarigan, K., & Lubis, S. N. (2018). Cocoa Marketing Efficiency Analysis (Case Study: Lau Sireme Village, Lau Bagot Village, Sukandebi Village, Tigalingga District, Dairi Regency). 14, 63–65. https://doi.org/10.15900/j.cnki.zylf1995.2018.02.001

Ministry of Agriculture. (2024). National Online Market Information System - Livestock. https://simponiternak.pertanian.go.id/harga-komoditas.php

Megawati, B. Y., Wahyuningsih, S., Istanto, & Subantoro, R. (2022). " Digitalization of Agriculture Towards the Revival of the Creative Economy " Analysis of Marketing Efficiency of Curly Red Chili ( Capsicum Annum L . ) and Cayenne Pepper (Capsicum Frustescens L.) in the Tranggulasi Farmers Group, Getasan District, Semarang Regency. 6(1), 652–661.

Oksalia, E. P., Asmarantaka, R. W., & Yusalina, Y. (2023). Rice Marketing Efficiency with a Structure Conduct Performance Approach. Indonesian Journal of Agribusiness, 11(1), 87–104. https://doi.org/10.29244/jai.2023.11.1.87-104

Safira, A. D. A., Mulyaningsih, A., & Pancawati, J. (2024). Supply Chain Management Analysis in Jatohan Ajid's Durian Business. Journal of Agricultural Sciences, 6(1), 337–351. https://doi.org/10.33512/jipt.v6i1.26388

Sarlan, M., & Ahmadi, R. (2017). Business Efficiency of Laying Breed Chicken Farming in East Lombok Regency. Rinjani Scientific Journal, 5(2), 115–131.

Setiawan, E. B., & Setiyadi, A. (2017). Implementation of Supply Chain Management (SCM) in warehouse information systems to improve. Stmik Amikom, 4(February), 13–25.

Vorst, J. G. A. J. van der. (2007). Agro-Industrial Supply Chain Management: Concepts and Applications Food and Agriculture Organization Of The United Nations. 56.

Widiawati. (2020). Analysis of the Purebred Chicken Egg Supply Chain During the COVID 19 Pandemic in the Gallus Jaya Laying Breed Chicken Farm Business Group in Setiawaras Village, Cibalong District, Tasikmalaya Regency. Journal of Veterinary Studies, 156–166. http://ejurnal.undana.ac.id/JKV/article/view/1581%0Ahttp://ejurnal.undana.ac.id/JKV/article/download/1581/1227

DOI: https://doi.org/10.31334/logistik.v9i1.4759