Pengaruh Kredibilitas Karin Novilda sebagai Celebrity Influencer Produk Liquid Vape “CANDU terhadap Minat Beli Followers Instagram

Authors

DOI:

https://doi.org/10.31334/lugas.v7i1.2808

Keywords:

Credibility, Celebrity Endorser, Instagram, Buy Interest, Followers,

Abstract

Since the last few years, many business people have started to switch their market into digital and use technology to promote their products. They started to use social media influencers as a part of promotion. An influencer can be seen for their credibility from how high their followers buy interest.  Karin Novilda is a celebrity endorser on Instagram or commonly known as Awkarin. Currently, the number of Awkarin's followers is 7.9 million people. With the large number of her followers and current popularity, this is certainly considered very possible to influence her followers' buying interest in the "CANDU" liquid vape product. This study aims to know the effect and how much the effect of the credibility of Karin Novilda as a Celebrity Endorser of “CANDU liquid vape to her followers' buying interest. This study supports the theory of Source Credibility. This theory itself discusses that one's credibility has an important role in persuading the audience to determine their views. After using quantitative method research, it’s found that  Karin Novilda's credibility as a celebrity endorser has an influence of 27.6% on her followers' buying interest.

References

Adrianto R, Kurnia. 2021. Kredibilitas Influencer dalam Membentuk Kepercayaan Konsumen terhadap Brand. Jurnal Riset Manajemen Komunikasi 1(1) 54-6. DOI: 10.29313/jrmk.v1i1.117

Cangara, Hafied. 2013. Perencanaan dan Strategi Komunikasi. Jakarta: PT Raja Grafindo Persada

Effendy, Onong Uchyana. 2017. Ilmu Komunikasi: Teori dan Prakteknya Cet 28, Bandung : Remaja Rosdakarya.

Fathiyah R, Rina N. 2019. Pengaruh Kredibilitas Youtuber Terhadap Sikap Penonton Pada Channel Youtube Atta Halilintar. Acta Diurna (2019) 15(2) 98-118

Imarotunnisa Oktavia D, Zain Hamid F, Made Widhi N. 2020. Pengaruh Kredibilitas Perusahan Terhadap Kepercayaan Konsumen Pada Penggunaan Aplikasi Kesehatan Halodoc. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV) (2020) 6(2) 239-245. ISSN: 2621-9794

Kriyantono, Rachmat. 2012. Teknik Praktis Riset Komunikasi. Jakarta: Kencana Prenada Media Group.

Mulyana, Deddy. 2016. Ilmu Komunikasi Suatu Pengantar. Bandung : Remaja Rosdakarya.

Musmiary, Wa Ode. 2020. Hubungan Celebrity Endorsement Terhadap Keputusan Pembelian Pada Shopee dan Tokopedia. Jurnal Bisnis dan Kajian Strategi Manajemen, Universitas Negeri Surabaya, Volume 5 Nomor 1, 2020

Nugroho. 2013. Perilaku Konsumen Edisi Revisi. Jakarta: PT. Konismu Putra Utama.

Nuryadi, Wibowo. 2013. Pengaruh Brand Image Terhadap Minat Beli Konsumen Jakarta (Survei Tentang Motor Honda Pada Mahasiswa UPI YAI Fakultas Ekonomi Angkatan 2009). Skripsi. Universitas Persada Indonesia YAI.

Rakhmat, Jalaludin. 2012. Psikologi Komunikasi. Bandung: PT. Remaja. Rosdakarya.

Sugiyono, 2018. Metode Penelitian Kuantitatif. Bandung: Alfabeta

Viantama, Nur. 2018. Pengaruh Review Vlogger Terhadap Minat Beli Produk Kencantikan (Survei pada viewers dalam video Youtube ? Nature Republic VS The Saem Aloe Vera Gel ? Akun Suhay Salim). Skripsi. Universitas Persada Indonesia YAI.

Wahyuni, Sri. 2019. Pengaruh Konten Instagram @asmrfoodies Terhadap Minat Beli Followers. eJournal Ilmu Komunikasi, 2019, 7 (1): 154-166. Universitas Mulawarman.

William, Jerremia. 2017. Pengaruh Kredibilitas Bintang Tamu Pada Program Ini Talkshow di Net TV Terhadap Minat Menonton Mahasiswa (Survei pada Mahasiswa Mercu Buana Kranggan Bekasi FIKOM 2014). Skripsi. Universitas Persada Indonesia YAI.

https://money.kompas.com/read/2021/07/24/140628426/apa-itu-endorse-dalam-strategi-pemasaran?page=all

https://web.kominfo.go.id

Downloads

Published

2023-06-29

Issue

Vol. 7 No. 1: JUNI 2023

Section

Articles

License


This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

Copyright Notice

Please find the rights and licenses in LUGAS Jurnal Komunikasi, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, LUGAS Jurnal Komunikasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and LUGAS Jurnal Komunikasion distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. LUGAS Jurnal Komunikasi will not be held liable for anything that may arise due to the author(s) internal dispute. LUGAS Jurnal Komunikasi will only communicate with the corresponding author.

5.Miscellaneous

LUGAS Jurnal Komunikasi will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. LUGAS Jurnal Komunikasi editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.