Penggunaan Akun Twitter Sebagai Media Komunikasi Di Kalangan Penggemar Musik Korean HIP HOP
DOI:
https://doi.org/10.31334/lugas.v8i1.3760Keywords:
Brand Community, Korean Hip Hop, User Generated ContentAbstract
Social media is media created to facilitate communication for humans. Twitter is one of the social media that is currently used by many people, not only to communicate but also to write opinions, to news. Fans as a community gather online through social media Twitter. These fans are joined in a community for the presence of a brand. Indonesia is ranked 1st as a country that talks about K-Pop on Twitter the most. Apart from talking about K-Pop, Twitter users also talk about other music genres such as Korean Hip-Hop. Base on social media Twitter, is an account that accommodates people who have the same interests to share information and communicate. The purpose of this study is to find out how social media Twitter becomes a medium of communication for fans of Korean Hip-Hop music. The research method used is a case study with a qualitative approach. The data analysis technique used in this study was by conducting interviews with six informants and one triangulator. The results of the study show that through User- Generated Content it produces an active community of Korean Hip-Hop music fans on the @khhfess account. That way the role of fans on the @khhfess account is very influential in the growth of the Korean Hip-Hop community on Twitter. This proves that Twitter social media can be the right communication medium for a community to discuss and share information.
References
Aditya, I. M. (2023, March 10). Genre Musik Favorit Anak Muda. Goodstats.Id.
Afifah, E. O., & Kusuma, T. (2019). Analisis Komunikasi Antar Penggemar Seventeen Sebagai Cyberfandom Di Twitter. Mediator: Jurnal. Komunikasi, 12(1). https://doi.org/10.29313/mediator.v12i1.4624
Ahdiat, A. (2022, September 8). Ini Medsos Favorit Komunitas Penggemar K-Pop. Databoks. Katadata.Co.Id.
Anderson, C. S. (2022). Song, M. (2019). Hanguk Hip Hop: Global Rap in South Korea. Palgrave Macmillan. Asian Communication Research, 19(3), 167–170. https://doi.org/10.20879/acr.2022.19.3.167
Apdillah, D., Panjaitan, K., Stefanny, N. T. P., & Surbakti, F. A. (2022). THE GLOBAL COMPETITION IN THE DIGITAL SOCIETY 5.0 ERA: THE CHALLENGES OF THE YOUNGER GENERATION. JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB), 1(3), 75–80. https://doi.org/10.55047/jhssb.v1i3.151
APRYANTO, F. (2022). PERAN GENERASI MUDA TERHADAP PERKEMBANGAN TEKNOLOGI DIGITAL DI ERA SOCIETY 5.0. Media Husada Journal Of Community Service, 2(2), 130–134. https://doi.org/10.33475/mhjcs.v2i2.35
Buss, Anna., & Strauss, Nancy. (2009). Online communities handbook : building your business and brand on the Web. New Riders.
Chourasia, S., Pandey, S. M., Murtaza, Q., Agrawal, S., & Gupta, K. (2023). Redefining Industry 5.0 in Ophthalmology and Digital Metrology: A Global Perspective. MAPAN. https://doi.org/10.1007/s12647-023-00633-1
Darmastuti, R., Sos, S., & Si, M. (n.d.). Media Alternatif, Masa Depan Media Indonesia.
Fariz Pinuji, M., & Satiri, S. (2019). PENGARUH USER-GENERATED CONTENT SEBAGAI ALAT KOMUNIKASI BISNIS TERHADAP KREDIBILITAS INFORMASI WEBSITE “ TOKOPEDIA.†In InterScript: Journal of Creative Communication (Vol. 1, Issue 1). https://www-statista-com.
Futuwwah, A. I., & Mardhiyah, D. (2019). PENGARUH PRAKTIK SOCIAL NETWORKING, KEPERCAYAAN MEREK DAN LOYALITAS MEREK PADA KOMUNITAS MEREK ONLINE. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(3), 401–416. https://doi.org/10.36226/jrmb.v4i3.269
Hardani, Auliya, N. H., Andriani, H., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Metode Penelitian Kualitatif & Kuantitatif (H. Abadi, Ed.). CV. Pustaka Ilmu GrupYogyakarta.
Jovita, N., Lesmana, F., & Tjahyana, L. J. (2022). ANALISIS ISI TWEETENHYPEN (@ENHYPEN) DALAM MELAKUKAN SOCIAL MEDIA BRANDING UNTUK BERKOMUNIKASI DENGAN FANS. E-Komunikasi, 10(2).
Kuwahara, Y. (2014). The Korean Wave (1st ed.). Palgrave Macmillan US. https://doi.org/10.1057/9781137350282
Moens, M.-F., Li, J., & Chua, T.-S. (n.d.). MINING USER GENERATED CONTENT.
Muniz, A. M., & O’Guinn, T. C. (2001a). Brand Community. Journal of Consumer Research, 27(4), 412–432. https://doi.org/10.1086/319618
Nasurullah, R. (2015). Media Sosial Perspektif Komunikasi, Budaya, Sosioteknologi. Simbiosa Rekatama.
Leonardo, L. (2019). Diplomasi Budaya Korea Selatan Dan Implikasinya Terhadap Hubungan Bilateral Korea Selatan - Indonesia. Global Political Studies Journal, 3(1), 1–32. https://doi.org/10.34010/gpsjournal.v3i1.1997
Maharani, A. (2020). Komunikasi Partisipatif Fandom Army Bandung. PRoListik: Jurnal Ilmu Komunikasi, 5(1), 11–22.
Moleong, L. J. (2005). Metodologi Penelitian Kualitatif (Edisi Revisi). PT Remaja Rosadakarya.
Prasetyawan, A. D., Riyanto, D., & Suryo, H. (2018). Manajemen Komunikasi dalam Meningkatkan Pelayanan Informasi Publik. Jurnal Transformasi, 1(3), 1–87.
Putri, K. A., Amirudin, A., & Purnomo, M. H. (2019). Korean Wave dalam Fanatisme dan Konstruksi Gaya Hidup Generasi Z. Nusa: Jurnal Ilmu Bahasa Dan Sastra, 14(1), 125. https://doi.org/10.14710/nusa.14.1.125-135
Raco, J. (2018). Metode penelitian kualitatif: jenis, karakteristik dan keunggulannya.
Downloads
Additional Files
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in LUGAS Jurnal Komunikasi, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, LUGAS Jurnal Komunikasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and LUGAS Jurnal Komunikasion distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. LUGAS Jurnal Komunikasi will not be held liable for anything that may arise due to the author(s) internal dispute. LUGAS Jurnal Komunikasi will only communicate with the corresponding author.
5.Miscellaneous
LUGAS Jurnal Komunikasi will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. LUGAS Jurnal Komunikasi editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
