Perubahan Strategi Komunikasi Partai Kebangkitan Bangsa dalam Pemilu 2024

Abstract

Political parties are an absolute requirement for Indonesian people who want to take part in the five-year political constellation called the General Election (PEMILU). Because to become a legislative member or to be elected President and Vice President, one must go through a Political Party in accordance with Indonesian laws and regulations. The Kebangkitan Bangsa Party (PKB) is one of the political parties in Indonesia.   Established in 1998, PKB has played an important role in the political arena in Indonesia. Since the era of President Abdurahman Wahid (Gus Dur) did not become President in 2001, PKB has continued to play an important role in Indonesia's political system until finally in the 2024 Election, the Chairman of PKB Muhaimin Iskandar participated as one of a Vice Presidential Candidate. This makes researchers want to examine more deeply what strategic changes occurred in the PKB in 2024 when compared to the 2019 elections. This research aims to provide insights and information about changes in communication strategies that occur in the PKB in facing the 2024 Election. The fact findings obtained from this research are that some of the usual approaches are tried to be more improvised in accordance with the times, plus the use of more active media and changing the face of PKB into a party that is more open to accepting various groups to become PKB members. This research uses a qualitative methodology that focuses on literature searches, direct interviews with officials at the Central Leadership Council of the National Awakening Party and also interviews with members of the DPR RI from the PKB faction whose membership in the party has been more than 15 years serving in the PKB so that the information becomes accurate and confirmed.