Faktor – Faktor Komunikasi Bisnis Terhadap Pembentukan Karakter Kewirausahaan Mahasiswa Aktif Ilmu Komunikasi Universitas Negeri Jakarta

Abstract

Entrepreneurship plays a crucial role in enhancing a country's welfare. To
achieve success in this field, it is essential to foster strong business
communication skills that facilitate collaboration among entrepreneurs.
Business communication is a key factor in establishing effective
partnerships through various applications. This study aims to identify the
factors that most significantly influence business communication in
shaping the entrepreneurial character of active Communication Science
students at Jakarta State University. The research is based on the
integrated theories of Bakke and Argyris. A quantitative approach is
employed, using both descriptive and causal study methods. The research
design is explanatory. The findings indicate a positive and significant
impact, with an R-squared value of 0.839, or 83.9%. This suggests that
business communication plays a vital role in developing entrepreneurial
character among students, ultimately contributing to the emergence of
more capable young entrepreneurs in the future.