Soft Power Jepang Di Dalam Anime Samurai Champloo Sebagai Bentuk Diplomasi Kebudayaan

Wishnu Puji Wisanggeni


Anime discourse as cultural diplomacy in the era of globalization is now increasingly massively. This research takes this potential as the focus that Samurai Champloo anime wants to use as a soft power form used for agricultural diplomacy by Japan in the era of globalization. Where this research will answer the forms of diplomacy carried out by anime. This study uses the theory of soft power which has sources in, the type of cultural politics contained in anime, and cultural diplomacy. This study uses qualitative discussion, this study discusses the diplomacy carried out in the anime film Samurai Champloo. The results showed that Japan made anime as a place to accommodate cultural forms originating from outside Japan as a way to show the nature of openness as a characteristic of anime to an international audience. Of the eight units of analysis through different episodes in the anime Samurai Champloo, six episodes use the type of cultural politics of the Internationalization of depoliticization. With the internationalization of depoliticization, it shows that extraterritorial development is the main goal so that anime can be integrated into other countries and be accepted by an international audience.


Soft power, Samurai Champloo anime, and Japanese cultural diplomacy.

Full Text:



Bakry, U. S. (2017). Metode Penelitian Hubungan Internasional. Yogyakarta, Indonesia: Pustaka Pelajar.

Hayden, C. (2012). The Rhetoric of Soft Power: Public Diplomacy in Global Context. New York City, NY: Lexington Books.

Irmadona, R. (2017). Dona's Delight: Cake. Jakarta, Indonesia: Gramedia Pustaka Utama.

Missbach, A., & Purdey, J. (2017). Linking People: Pertalian dan Interaksi Orang Australia dan Orang Indonesia. Jakarta, Indonesia: Gramedia.

Morton, W. S., & Olenik, J. K. (2005). Its History and Culture. New York City, NY: McGraw-Hill.

Nye, J. S. (2005). Soft Power-The Means To Success In World Politics. New York City, NY: Publicaffairs.

Vyas, U. (2011). Soft Power in Japan-China Relations. Oxon, England: Routledge.

Yasushi, W., & McConnel, D. L. (2008). Soft Power Super Powers: Cultural and National Assets of Japan and The United States. In W. Yasushi, Anti-Americanism in Japan. New York City, NY: An East Gate Book.

BetaOtaku. (2018, May 3). Pasaran Internasional Industri Anime Meningkat! Tapi Ternyata Hasilnya. Diperoleh November 13, 2018, dari akiba nation:

Coananda, E. (2017, November 14). Apakah Anime adalah Kartun? Ini Kata KBBI. Diperoleh Oktober 25, 2018, dari risamedia:

Goff, P. M. (2013). Cultural Diplomacy. Edited by A. F. Cooper, J. Heine, & R. Thakur, The Oxford Handbook of Modern Diplomacy. Croydon, England: CPI Group.

Lu, A. S. (2008). The Many Faces of Internationalization in Japanese Anime. Animation: An Interdiciplinary Journal, Volume 3, 172-183. DOI: 10.1177/1746847708091893


Wanatabe, S. (Director). (2004). Samurai Champloo. Tokyo, Jepang: Fuji TV.



  • There are currently no refbacks.

Copyright (c) 2019 LUGAS Jurnal Komunikasi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

View My Stats