Konstruksi Perayaan Imlek Pada Film Animasi Upin Dan Ipin Dalam Episode “ Gong Xi Fa Cai “ Di MNCTV

Rd. Dancu Lokita Pramesti Dewi


Animation Film of Upin and Ipin is a LES COPAQOE production of Malaysian animation movie science and education movie for children. In Indonesia, 'Upin and Ipin' is broadcast in SCTV. This movie is not only suitable for children, but also for all ages. There are a lot of messages that we can absorb from this movie, such as family matter, friendship, and culture. This movie provides good lessons about social issues for its audience. The purpose of this research is to find out more about the characterizations of every cast, and the meaning of Imlek celebration in Upin and Ipin film. The film shows heterogeneous characters in every cast. This research takes an episode of Gong Xi Fa Cai in Upin and Ipin series. The film is attractive because it talks about the relationship of diversity.

The meaning of Imlek Celebration in Upin and Ipin film is a spiritual celebration and the life core of Chinese people. The spiritual meaning of Imlek celebrations is not merely celebrated by Chinese people, but it is also celebrated by other tribes in this film. The film shows about sharing happiness in line with the meaning of Imlek namely the spirit and ability to share with others, help each other, and live in peace.


Semiotics Analysis, Roland Barthes Constructions, Celebration of Imlek

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DOI: https://doi.org/10.31334/lugas.v3i2.709


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