Analisis Peran Petugas Protokol dalam Menjaga Citra Institusi Publik(Studi Kasus di Pemerintah Kota Administrasi Jakarta Pusat)
DOI:
https://doi.org/10.31334/r6bhgm64Keywords:
Protokol, Citra Institusi, Pemerintahan, Pelayanan PublikAbstract
Protokol merupakan wajah institusi yang berperan penting dalam menjaga citra positif di mata publik. Penelitian ini bertujuan untuk menganalisis secara mendalam peran petugas protokol dalam menjaga citra institusi publik di lingkungan Pemerintah Kota Administrasi Jakarta Pusat. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, studi pustaka, dan dokumentasi. Teknik analisis data menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa pelaksanaan peran petugas protokol telah berjalan dengan sangat baik, ditandai dengan koordinasi yang solid, profesionalitas kerja, serta respons positif dari masyarakat. Kendala utama yang dihadapi mencakup
keterbatasan sumber daya manusia, kurangnya kompetensi teknis dalam penggunaan teknologi, serta lemahnya koordinasi lintas unit. Solusi yang ditawarkan meliputi peningkatan kompetensi melalui pelatihan berkelanjutan, penambahan personel, serta digitalisasi dukungan keprotokolan. Penelitian ini merekomendasikan penguatan kapasitas dan sinergi antarunit kerja guna menunjang peran strategis petugas protokol.
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