Strategi Pemasaran Usaha Ekspor Briket Arang Tempurung Kelapa pada PT. Taiba Cococha Indonesia

Al-Azhar Fitrah Effendi, Cundo Harimurti

Abstract


This research was conducted to determine the marketing strategy of export businesses coconut shell charcoal briquettes at PT. Taiba Cococha Indonesia and obstacles and efforts made. This research uses the method qualitative research of a descriptive nature. Data collection from This research is by interview and observation. Data sources on This study used data collection techniques in this study the author made a direct visit to PT. Taiba Cococha Indonesia to conduct interviews. Marketing strategy of PT. Taiba Cococha Indonesia's doing so is by making various innovations by maximizing customer service and improving product quality coconut shell charcoal briquettes. Other strategies that conducted PT. Taiba Cococha Indonesia is by improving marketing through social media to reach a wider market.


Keywords


Marketing Strategy; Marketing Mix; PT. Taiba Cococha Indonesia;

Full Text:

PDF

References


Haryati, T., & Amir, I. (2021). Identifikasi Karakteristik Briket Arang Kelapa Yang Diminati Pasar Arab Saudi Dan Prosedur Ekspornya.

Suciani Siregar, W., Sara Lubis, S., Muda Pasaribu, H. H., Syahputra, A., Studi Manajemen, P., & Sumatera Utara, U. (2021). Strategi Pemasaran Ekspor Dalam Memasuki Pasar Global. In Jurnal Ekonomi Manajemen (Vol. 15, Nomor 2).




DOI: https://doi.org/10.31334/abiwara.v4i1.3182

DOI (PDF): https://doi.org/10.31334/abiwara.v4i1.3182.g1529

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Abiwara : Jurnal Vokasi Administrasi Bisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

View My Stats

_____________________________________________

Abiwara : Jurnal Vokasi Administrasi Bisnis

E - ISSN 2686-1577

Terbit setiap Maret dan September

Penerbit : Program Studi Administrasi Bisnis Program Vokasi Institut Ilmu Sosial dan Manajemen STIAMI Jl. Mardani raya No. 73 Johar Baru, Jakarta Pusat  » Tel / fax : (021) 422 8868

Email : [email protected]

Website: http://ojs.stiami.ac.id/index.php/ABIWARA