Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Nilai Nasabah Terhadap Kepuasan Nasabah Pada PT. Bank Mandiri Kantor Cabang Kemang Pratama Bekasi
DOI:
https://doi.org/10.31334/qc0qbe46Abstract
This study aims to test and analyze the effect of Service Quality, Product Quality and Customer Value on Customer Satisfaction. The sample in this study was taken by using probability sampling data collection methods. technique of determining the sample using Associative, which means that it is a technique of determining the sample with certain considerations. The number of samples used was 100 respondents. The data obtained was analyzed using multiple linear regression analysis techniques (multiple linear regression) through the Statistical Package for the Social Science (SPSS) software version 23. The results showed that: Service Quality, Product Quality and Customer Value have a significant partial and simultaneous effect on Customer Satisfaction.
Keywords: Service Quality; Product Quality; Customer Value; Customer Satisfaction.
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