Pengaruh Pendampingan, Pelatihan Kewirausahaan dan Media Sosial terhadap Kinerja Usaha Mikro di Kota Depok
DOI:
https://doi.org/10.31334/brxefw28Abstract
Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan strategis dalam perekonomian Indonesia, akan tetapi dalam perkembangannya UMKM menghadapi berbagai hambatan dan tantangan. Tantangan paling terasa terjadi krisis ekonomi akibat pandemi Covid-19 yang berdampak signifikan terhadap kelangsungan usaha, terutama melalui penurunan daya beli masyarakat yang menyebabkan penurunan omset. Pemerintah Kota Depok mengedepankan lima pilar utama dalam mendukung pengembangan UMKM yaitu Pelatihan, Pendampingan, Fasilitasi Perizinan, Pemasaran dan Akses Pembiayaan. Penelitian ini bertujuan untuk menganalisis pengaruh pendampingan, pelatihan kewirausahaan, dan media sosial terhadap kinerja usaha mikro di Kota Depok, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan explanatory. Populasi penelitian adalah 1.800 pelaku usaha mikro, dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh positif dan signifikan variabel pendampingan secara parsial terhadap kinerja usaha mikro di Kota Depok, dengan besarnya pengaruh sebesar 22,9%. (2) Terdapat pengaruh positif dan signifikan variabel pelatihan kewirausahaan secara parsial terhadap kinerja usaha mikro di Kota Depok, dengan besarnya pengaruh sebesar 39,8%. (3) Terdapat pengaruh positif dan signifikan variabel media sosial secara parsial terhadap kinerja usaha mikro di Kota Depok, dengan besarnya pengaruh sebesar 16,3%. (4) Terdapat pengaruh positif dan signifikan variabel pendampingan, pelatihan kewirausahaan dan media sosial secara simultan terhadap kinerja usaha mikro di Kota Depok sebesar 73,8%.
Kata kunci: Pendampingan; Pelatihan Kewirausahaan; Media Social; Kinerja Usaha Mikro; Kota Depok;
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Abiwara : Jurnal Vokasi Administrasi Bisnis By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Abiwara : Jurnal Vokasi Administrasi Bisnis spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Abiwara : Jurnal Vokasi Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Abiwara : Jurnal Vokasi Administrasi Bisnis on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Abiwara : Jurnal Vokasi Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. Abiwara : Jurnal Vokasi Administrasi Bisnis will only communicate with the corresponding author.
5. Miscellaneous
Abiwara : Jurnal Vokasi Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Abiwara : Jurnal Vokasi Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.
