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Vol 1, No 2: Maret 2020 Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar) Abstract  PDF
Iis Miati
 
Vol 5, No 2: Maret 2024 Pengaruh Brand Image dan Promosi Terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara) Abstract  PDF
Rousdy Safari Tamba, Puput Melita
 
Vol 5, No 1: September 2023 Pengaruh Brand Image dan Promosi terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara) Abstract  PDF
Rousdy Safari Tamba, Puput Melita
 
Vol 4, No 2: Maret 2023 Pengaruh Kualitas Produk dan Citra Merek terhadap Penjualan Frozen Food CV. Sakana Indo Prima di Bojongsari Kota Depok Abstract
Rame Soekarsono, Lukman Nul Hakim, Mega Khadizah Permata Sari
 
Vol 4, No 2: Maret 2023 Pengaruh Electronic Word Of Mouth dan Brand Image terhadap Keputusan Pembelian Sunscreen Azarine (Survei pada pengguna aplikasi tiktok) Abstract  PDF
Diana Prihadini, Krishantoro Krishantoro, Ilyas Fitra Nanda
 
Vol 3, No 2: Maret 2022 Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Tiket Online Pada Traveloka Abstract  PDF
Yoeliastuti Yoeliastuti, Retno Widowati, Badriyah Badriyah
 
Vol 5, No 1: September 2023 Pengaruh Citra Merek dan Kualitas Layanan terhadap Keputusan Pembelian Mixue Cabang Cilincing Jakarta Abstract  PDF
Leli Yuliyani, Anisa Arizona
 
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