PENGARUH HARGA DAN KUALITAS PELAYANAN PRODUK TERHADAP KEPUASAN KONSUMEN ( PADA TOKO TOP JAYA MOTOR BEKASI)
DOI:
https://doi.org/10.31334/jambis.v1i6.2336Keywords:
Price, Service Quality, Consumer SatisfactionAbstract
This study aims to determine price and service quality on consumer satisfaction (atToko Top Jaya Motor Bekasi). This study uses quantitative methods. The data collection
technique used is a questionnaire. The population of this research is all buyers/consumers of
Top Jaya Motor Stores who buy Honda auto parts. The sampling technique used in this study
was simple random sampling with a population sampling method. The sample is 110 samples,
the data analysis used is multiple linear regression analysis using the help of IBM Statistics
software version 26. The effect of price on consumer satisfaction at the Top Jaya Motor Store
is based on the correlation coefficient (R) of 0.884. The value of R2is between 0.75-0.99, so
the relationship between price and business development can be very strong. The effect of
service quality on customer satisfaction at Toko Top Jaya Motor based on the correlation
calculation with a correlation coefficient value (R) of 0.675 is between 0.75-0.99, so the
relationship between service quality and business development can be measured be said to be
very strong.
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Ping Lung Haung, Bruce C. Y. Lee, Ching-chin Chen
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