PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMPORT SMARPHONE BRAND SAMSUNG (STUDI KASUS MAHASISWA INSTITUT STIAMI KAMPUS C JAKARTA )
DOI:
https://doi.org/10.31334/jambis.v2i3.2511Keywords:
Price, Product Quality, Purchase DecisionAbstract
This study aims to measure how much Price and Product Quality influence on the Decision of college students for purchasing Samsung Smartphones at STIAMI Institute, campus C Jakarta. The research method we used, is descriptive quantitative research method. Also for the sampling technique we apply the Probability sampling technique with the Simple Random Sampling method. The number of samples in this study were 87 respondents. Then the data is processed by the Multiple Linear Regression Analysis method. Lastly, the results of this study indicate that price and product quality have a positive and significant influence on purchasing decisions.References
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