Pengaruh Persepsi Manfaat dan Persepsi Kemudahan Penggunaan Terhadap Minat Menggunakan E-Money Berbasis Server
DOI:
https://doi.org/10.31334/jambis.v2i5.2607Keywords:
Perceived Benefits, Perceived Ease Of Use, Interest In UsingAbstract
This study was conducted with the aim of knowing the effect of perceived benefits and perceived ease of use on interest in using the server-based e-money among OVO users in Bekasi City. The research method used is descriptive quantitative analysis method. Data were collected through questionnaires distributed through social media. This study used unlimited population, namely all users of the OVO application in Bekasi City. The sample consisted of 155 respondents who were selected using a non- probability sampling technique, namely accidental sampling. Data analysis was caried out using multiple linear regression analysis with the help of IBM Statistics version 25 software.The results showed that partially the perceived benefit variable had a positive and significant influence of 41.1% on the interest in using the server- based e-money, and the perceived ease of use variable had a positive and significant effect of 26.5% on the interest in using the server- based e-money. Simultaneously the perception of benefits and perceived ease of use variables has a positive and significant effect of 43.2% on interest in using the server-based e-money, with the remaining 56.8% being the influence of other variables not examined in this study.
References
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Jurnal
Adhiputra, M. W. (2015). Aplikasi Technology Acceptance Model Terhadap Pengguna Layanan Internet Banking. Jurnal Bisnis Dan Komunikasi, 2(1), 52•63. http://research.kalbis.ac.id/Research/Files/Article/Full/AXRZF6HGH9U5U5RB11MOL1D2V.pdf
Farizi, H & Syaefullah. (2013). Pengaruh Persepsi Kegunaan, Persepsi Kemudahan, Persepsi Risiko dan Kepercayaan Terhadap Minat Menggunakan Internet Banking. Jurnal Ilmiah Akuntansi universitas Brawijaya Malang, 2(1).
https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/900/821
Irmadhani. (2012). Pengaruh Persepsi Kebermanfaatan, Persepsi Kemudahan Penggunaan Dan Computer Self Efficacy, Terhadap Penggunaan Online Banking Pada Mahasiswa S1 Fakultas Ekonomi Universitas Negeri Yogyakarta. Jurnal Kajian Pendidikan Akuntansi Indonesia Universitas Negeri Yogyakarta, Vol. 1, No. 3. https://journal.uny.ac.id/index.php/jkpai/article/view/882/701
Latifah, R., & Heny, K. (2021). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan Dan Kepercayaan Terhadap Minat Penggunaan Pada Aplikasi OVO. Journal IMAGE, 10(1), 53•62. https://ejournal.upi.edu/index.php/image/article/view/32009/pdf
Nasir, F. (2021). Pengaruh Persepsi Kemudahan Penggunaan, Efektivitas dan Risiko Terhadap Minat Bertransaksi Menggunakan Aplikasi OVO Studi Pada Mahasiswa S1 Universitas Sarjanawiyata Tamansiswa. Jurnal Investasi, 7(1), 36•34. https://investasi.unwir.ac.id/index.php/investasi/article/download//117/70
Prasetya, Hendra & Scenda. (2020). Pengaruh Persepsi Kemudahan Penggunaan, Manfaat dan Risiko Terhadap Minat Menggunakan Uang Elektronik Di Surabaya. Jurnal Dinamika Ekonomi dan Bisnis, 17(2).
https://doi.org/10.34001/jdeb.v17i2.1340
Priambodo, S., & Prabawani, B. (2016). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunan, Dan Persepsi Risiko Terhadap Minat Menggunakan Layanan Uang Elektronik (Studi Kasus Pada Masyarakat Di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 5(2), 127•135.
https://ejournal3.undip.ac.id/index.php/jiab/article/view/11294/10951
Rodiah, S. R., & Melati, I. S. (2020). Pengaruh Kemudahan Penggunaan, Kemanfaatan, Risiko, dan Kepercayaan terhadap Minat Menggunakan E-wallet pada Generasi Milenial Kota Semarang. Journal of Economic Education and Entrepreneurship, 1(2), 66. https://doi.org/10.31331/jeee.v1i2.1293
Susanti, F. (2018). Faktor-Faktor Yang Mempengaruhi Minat Beli Pada E-Commerce Lazada.co.id (Studi Pada Mahasiswa Jurusan S1 Manajemen “STIE KBP†Padang). Sekolah Tinggi Ilmu Eknomi KBP Padang.
https://doi.org/10.31227/osf.io/um4yw
Tony Sitinjak, M., & Leoni. (2019). Pengaruh Persepsi Kebermanfaatan Dan Persepsi Kemudahan Penggunaan Terhadap Minat Penggunaan Layanan Pembayaran Digital Go-Pay. Jurnal Manajemen, 8(2), 27•39.
https://jurnal.kwikkiangie.ac.id/index.php/JM/article/view/596 Internet
Bank Indonesia. (2022). Statistik Sistem Pembayaran dan Infrastruktur Pasar Keuangan (SPIP). https://www.bi.go.id/id/statistik/ekonomi-keuangan/spip/Default.aspx
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.