Pengaruh Inovasi Dan Kualitas Produk Terhadap Keberhasilan Usaha Pada Home Industri Sepatu Di Balaraja Tangerang
DOI:
https://doi.org/10.31334/jambis.v3i2.3087Keywords:
Innovation, Product Quality, Business SuccessAbstract
This study aims to identify and analyze The Effect of Innovation and Product Quality on Business Success in the Home Shoes Industry in Balaraja Tangerang. The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population used in this study were 25 home business actors in the shoe industry in Balaraja, Tangerang. The sampling technique in this study is the technique Non Probability Sampling with the method Saturated Sampling, and the sample used in this study is the entire population. Based on the results of t test (partial test) from the calculation of the variable Innovation (X1) a significant effect on business success (Y) because tcount 3,288> ttable 2.074 and the significant value of 0.003> 0.05 and the coefficient of determination of 32%. T test results Product Quality variable (X2) significantly affects the success of the business (Y) because tcount 6,189> ttable 2.074 and 0.000 significant value of <0.05 and the coefficient of determination of 62.5%. Based on the research results obtained by the f test (simultaneous test) it can be concluded that Innovation (X1) and Product Quality (X2) together have a significant effect on Business Success (Y) because fcount 18.335> ftable 3.44 with a significant value of < 0.05 and the coefficient of determination is 62.5% while the remaining 37.5% is influenced by other variables not examined in this studyReferences
Anggara, S. (2012). Ilmu Administrasi Negara. Bandung: CV Pustaka Setia.
Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Baum, F. (2012). Kendali Mutu Terpadu (alih bahasa). Jakarta: Erlangga. Fahmi, I. (2015). Pengantar Ilmu Administrasi Bisnis. Bandung: Alfabeta.
Ghozali, I. (2012). Aplikasi Analisis Multivariate Dengan Program IBM SPSS.
Semarang: Universitas Diponegoro.
Ghozali, I. (2013). Aplikasi Analisis Multivariate Dengan Program IBM SPSS. Edisi 7. Semarang: Universitas Diponegoro.
Herlina, V. (2019). Panduan Praktis Mengolah Data Kuesioner Menggunakan SPSS. Jakarta: PT. Elex Media Komputindo.
Ismail, M. I. (2020). Evaluasi Pembelajaran: Konsep Dasar, Prinsip, Teknik, dan Prosedur. Depok: PT. RajaGrafindo Persada.
Iwan Aprianto, M. A. (2020). Etika & Konsep Manajemen Bisnis Islam. Yogyakarta:
Deepublish.
Kamaluddin, A. (2017). Administrasi Bisnis. Makassar: Sah Media.
Kasmir. (2018). Manajemen Sumber Daya Manusia (Teori dan Praktik) Edisi Pertama. Depok: Rajawali Pers.
Kotler, P. d. (2016). Principle of Marketing, 16th Edition, Pearson Education Limited.
Muh. Fitrah, L. (2017). Metodologi Penelitian: Penelitian Kualitatif, Tindakan Kelas & Studi Kasus. Jawa Barat: CV. Jejak.
Musfar, T. F. (2020). Manajemen Pemasaran. Bandung: Media Sains Indonesia. Nasution, D. P. (2012). Pengembangan Wirausaha Baru. Medan: Yayasan Humaniora & Asian Community Trust (ACT).
Nugroho, E. (2018). Prinsip-Prinsip Menyusun Kuesioner . Malang: UB Press. Priyatno, D. (2014). Paham Analisis Statistik Data Dengan SPSS. Yogyakarta: MediaKom.
Priyatno, D. (2014). Paham Analisis Statistik Data Dengan SPSS. Yogyakarta: MediaKom.
Rahman, M. (2017). Ilmu Administrasi Bisnis. Makasar: Sah Media.
Rukajat, A. (2018). Pendekatan Penelitian Kuantitatif Quantitative Research Approach. Yogyakarta: Deepublish.
Sandu Siyoto, M. A. (2015). Dasar Metodologi Penelitian. Yogyakarta: Literasi Media Publishing.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: CV. Alfabeta.
Sukmadi. (2016). Inovasi dan Kewirausahaan (Edisi Paradigma Baru Kewirausahaan). Bandung: Humaniora Utama Press.
Suryana. (2014). Kewirausahaan Pedoman Praktis: Kiat dan Proses Menuju Sukses. Jakarta: Salemba Empat.
Suryana. (2017). Kewirausahaan: Pedoman Praktis, Kiat dan Proses Menuju Sukses. Bandung: Salemba Empat.
Sutirna. (2018). Inovasi dan Teknologi Pembelajaran. Yogyakarta: CV. Budi Utama (Deepublish).
Sutrisno, E. (2017). Manajemen Sumber Daya Manusia. Jakarta: Kencana. Suyanto, P. C. (2013). Motivation and Business Capability in Increasing the Success of Small Industry Business Shoes. Surabaya: Puslit Petra.
Sya'ban, Z. E. (2013). Kewirausahaan dan Manajemen. Bandung: Salemba Empat.
Tjiptono, F. (2016). Service, Quality & Satisfaction. Yogyakarta: Andi.Umar, H. (2013). Metode Penelitian Untuk Skripsi dan Tesis. Jakarta: Rajawali. Wibowo, A. (2011). Pendidikan Kewirausahaan Konsep dan Strategi. Yogyakarta:Pustaka Pelajar.
Wijaya, T. (2011). Manajemen Kualitas Jasa Edisi 1. Jakarta: Indeks.
Yusuf, M. (2014). Metode Penelitian: Kuantitatif, Kualitatif, dan Penelitian Gabungan. Jakarta: Kencana.
JURNAL
Alberto, K. (2019). Pengaruh Produk, Harga, Promosi Dan Lokasi Terhadap Keberhasilan Usaha. Jurnal Performa: Jurnal Manajemen dan Start-Up Bisnis, Volume 4, Nomor 4.
Azmi Umar, C. M. (2018). The Mediating Effect of Innovation on Entrepreneurial Competencies and Business Success in Malaysian SMEs. Jurnal International Business Research, Volume 11, Nomor 8.
Inka Janita Sembiring, S. A. (2014). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan (Studi Pada Pelanggan McDonald's MT.Haryono Malang). Jurnal
Administrasi Bisnis (JAB), Volume 15, Nomor 1.
Ita Rifiani Permatasari, A. S. (2019). Kajian Peranan Orientasi Wirausaha Dan Inovasi Produk Terhadap Keberhasilan Usaha UMKM Di Kota Malang. Jurnal Administrasi dan Bisnis, Volume 13, Nomor 1.
Mohamad Fauzi, T. D. (2020). The Effect Of Entrepreneurial Attitudes, Innovation And Creativity On Business Success In The Garment Industry (CV. Celbym And Yeiko). Jurnal Dinasti International Journal of Management Science, Volume 1(Issue 6).
Muchtar, Y. C. (2011). Pengaruh Efikasi Diri Terhadap Keberhasilan Usaha Pedagang Makanan Kaki Lima di Kawasan Gedung Johor, Kecamatan Medan Johor. Prosiding Seminar Internasional dan Call for Papers "Towards Excellent Small Business.
Nala Tri Kusuma, P. T. (2018). Pengaruh Orientasi Pasar, Inovasi Produk Terhadap Keberhasilan Usaha Pada Usaha Kecil dan Menengah (UKM) di Provinsi Yogyakarta. Jurnal UMKM Dewantara, Volume 1, Nomor 1.
Susanto, H. (2020). Pengaruh Kreativitas Dan Inovasi Terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) Di Kalimantan Tengah. Jurnal Penerapan Ilmu Manajemen & Kewirausahaan, Volume 5, Nomor 2.
Wiranawata, H. (2019). Pengaruh Inovasi Dan Kreativitas Terhadap Keberhasilan Usaha Pada UMKM Kuliner Di Kecamatan Batu Raja Timur Kabupaten Ogan Komering Ulu. Jurnal Manajemen, Volume 7, Nomor 4.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
