Pengaruh Kualitas Pelayanan Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelangganpada Pt Kai Commuter Di Stasiun Klender

Abdul Muslim, Nurkhamidah Nurkhamidah

Abstract


This study investigates the impact of service quality and customer trust on customer satisfaction at PT KAI Commuter, Klender Station, using a descriptive analysis and quantitative approach. The population includes passengers at the station, with a sample size of 225 respondents determined through probability sampling. Data analysis employs the Sem Pls program, and hypothesis testing reveals significant findings. The t test indicates that service quality has a positive and significant effect on customer satisfaction (7.001 > 1.970, significance 0.000 < 0.05). Similarly, customer trust shows a positive and significant impact on customer satisfaction (5.522 > 1.970, significance 0.000 < 0.05). Recommendations include improving timeliness and customer assistance while maintaining effective indicators


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References


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DOI: https://doi.org/10.31334/jambis.v4i1.3814

DOI (PDF): https://doi.org/10.31334/jambis.v4i1.3814.g1904

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