Pengaruh Sikap, Norma Subjektif, Dan Persepsi Kontrol Perilaku Terhadap Minat Beli Skincare Ms.Glow Beauty ( Studi Kasus Pada Masyarakat Cikarang Usia 20-30 Tahun )
DOI:
https://doi.org/10.31334/jambis.v4i2.3976Abstract
The objective of this study is to analyze how much interest of Cikarang community to skincare Ms.Glow beauty with approach of Theory Of Planned Behavior The data was collected from questionnaire with 135 respondents. This study used a descriptive analysis methodology with quantitative approach which is analyzed with use of multiple linear analysis using SPSS version 29.
Result of this study identified that Attitude has positively affected to Buying Interest of skincare Ms.Glow beauty in the Cikarang Community with value of 0.243 and Conduct Control Perception also has positively affected to Buying Interest of skincare Ms.Glow beauty in the Cikarang Community with value of 0.274. However, Subjective Norm has not affected to Buying Interest of Ms.Glow beauty in Cikarang community with value of 0.006.
References
Website
https://medium.com/%40indotesis/pengertian-dan-faktor-yang-mempengaruhi-perilaku-k onsumen-5c6c56d179f7
http://www.pelajaran.co.id/2019/11/pengertian-administrasi-bisnis-tujuan-ciri-
https://www.msglow.co.id/tentang/
https://msglow.store/blog/about-tentang-ms-glow
https://compas.co.id/article/brand-skincare-lokal-terlaris/
https://id.wikipedia.org/wiki/Cikarang_(kota)
Jurnal
Ajzen, I., (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes 50(2), 179–211
Atmosudirdjo, S. Prajudi. 1994. Hukum administrasi negara. Jakarta: Ghalia indonesia.
Faried, Ali. 2011. Teori dan Konsep Administrasi: dari Pemikiran paradigmatik menuju Redefinisi. Jakarta: PT. Raja Grafindo Persada
Narimawati, U. 2008. Metodologi Penelitian Kualitatif dan Kuantitatif, Teori dan Aplikasi. Jakarta: Agung Media.
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan 85 Vol.7, No. 1, April 2022, DOI : https://doi.org/10.24198/adbisprene
Herdiansyah, Haris. (2020). Pengaruh Attitude Toward Behavior, Subjective Norm, dan Perceived Behavioral Control Terhadap Intensi Menjadi Seorang Entrepreneur. EXPOSE Jurnal Ilmu Komunikasi, 3(1). 44-59
Felya dan Herlina Budiono, Pengaruh Theory Of Planned Behavior Terhadap Minat Kewirausahaan Mahasiswa Universitas Tarumanagara. Jurnal Manajerial dan Kewirausahaan, Volume II No. 1/2020 Hal: 131-140
D.Ch.A.Lintong , Analisis Faktor-Faktor Yang Mempengaruhi Niat Membeli Online Pada Usaha Kecil Dan Menengah Di Manado
Jurnal Manajemen Bisnis Dan Inovasi Vol.5 No.3 November 2018, Hal 169-178
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
