Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Body Serum Lavojoy Pada Platform Tiktok

Authors

  • Widiyati Jariyah Institut Ilmu Sosial dan Manajemen STIAMI
  • Rangga Dalu Aji Toana Institut Ilmu Sosial dan Manajemen STIAMI

Abstract

This study aims to determine and analyze the magnitude of the influence of product quality and price
on purchasing decisions for Lavojoy body serum products on the TikTok platform. The research
method used is a quantitative descriptive method. The population in this study were consumers who
had purchased Lavojoy body serum products through the TikTok Platform. The sampling technique
used the Cochran formula with the probability sampling method, so that a sample size of 100
respondents was obtained. The data analysis technique in this study uses descriptive statistics and
multiple linear regression analysis. This study uses instrument tests (validity and reliability), classical
assumption tests (normality, multicollinearity, and heteroscedasticity), and hypothesis tests (t-test,
f-test, and coefficient of determination). Data processing was carried out with the help of the SPSS
version 26 program. The results of the study show that Product Quality partially has a significant
effect on purchasing decisions by 81.3%, Price partially has a significant effect on Purchasing
Decisions by 86.1% and there is a significant effect between the variables of Product Quality and Price
simultaneously by 96.2% and the remaining 3.8% is influenced by other variables not examined in
this study.
Keywords: Product Quality, Price, Purchase Decisions

Downloads

Published

2026-03-12

Issue

Vol. 5 No. 4: Agustus 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

Copyright Notice

Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1.License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

2.Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3.User Rights

JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.

5.Miscellaneous

JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.