Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Minat Penggunaan E-Payment QRIS (Studi Kasus Pada Pengguna E-Payment QRIS Bank BCA di Kota Bekasi Timur)
DOI:
https://doi.org/10.31334/cxna2f89Abstract
Abstract.
This study aims to determine how much influence the perception of convenience and perception of
benefits have on the interest in using Bank BCA QRIS E-Payment IN East Bekasi City. This study
uses a quantitative method approach. Data collection techniques were used in the form of
questionnaires and literature. The sample in this study were people who had used the QRIS Bank
BCA service as a payment method in transactions, especially respondents who live in East Bekasi
City with a sample size of 110 people. The sampling technique used was the Purposive Sampling.
The results of the data analysis of this study used the coefficient of determination of the R Square
value which showed that the perception of convenience (X1) and the perception of benefits (X2)
had a joint contribution of 74,9% to the interest in use (Y), while the remaining 25.1% was
influenced by othe factors outside this study. Thus, thw perception of convenience and the
perception of benefits have a dignificant effect on the interest in using QRIS E-Payment od Bank
BCA in East Bekasi City.
Keywords: Perception of Convenience; Perception of Benefits, Interest In Use
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