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Vol 2, No 6: Desember 2022 PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT SIDO MUNCUL Abstract  PDF
Maria Guadalupe Kristi Wungu, Lukman Nul Hakim
 
Vol 2, No 2: April 2022 PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SHOPEE DI MASA PANDEMI DI HARAPAN INDAH BEKASI, JL. GARUDA JAYA,RT 08/12 Abstract  PDF
Fitri Febriyanti, Cundo Harimurti
 
Vol 4, No 5: Oktober 2024 The Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central JakartaThe Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central Jakarta Abstract  PDF
Rudianto Hermawan, Raden Kusyeni, Saifullah Saifullah, Novelita Prasioni Untari, Indra Sumarna Sobari
 
Vol 3, No 2: April 2023 PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN COCA-COLA (Studi Kasus Pada Mahasiswa Stiami Kampus Bekasi Angkatan 2018) Abstract  PDF
Indah Rahmadani, Abdul Gofur
 
Vol 1, No 5: Oktober 2021 Pengaruh Brand Image dan Produk Knowledge Terhadap Purchase Intention Produk Workshop From Home di Top Coach Indonesia Abstract  PDF
Febi Rahmawati, Yayak Heriyanto
 
Vol 3, No 1: Februari 2023 PENGARUH BRAND IMAGE DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN PADA STORE H&M DI MALL KELAPA GADING Abstract  PDF
Endra Marsudi, Rizki Yasir Adi Putra
 
Vol 3, No 1: Februari 2023 Pengaruh Kualitas Produk Dan Citra Merek Terhadap Minat Beli Konsumen Maybelline New York (Survei Pada Star Department Store Summarecon Mall Bekasi) Abstract  PDF
Ai Netty Sumidartini, Indra Sumarna Sobari, Victoria Apriliana Isnaeni
 
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