Pelayanan Deliveryman Dalam Pendistribusian Sepeda Motor Honda Terhadap Loyalitas Pelanggan Pada PT. Pacific Motor (Studi Kasus Pada PT. Pacific Motor Di Cikarang Utara)

Authors

  • Krisna Sutanji Institut Ilmu Sosial dan Manajemen Stiami
  • Sutandi Sutandi Institut Ilmu Sosial dan Manajemen Stiami

Keywords:

Deliveryman Service, Customer Loyalty

Abstract

The Influence of Deliveryman Services in the Distribution of Honda Motorbikes on Customer Loyalty at PT. Pacific Motor. This research was conducted at PT. Pacific Motor. The purpose of this research is to determine the results of data analysis of the effect of Service Deliveryman on Customer Loyalty at PT. Pacific Motor by distributing questionnaires of 100 respondents. The research methodology used is quantitative descriptive research method. From the results of calculations and data analysis using the SPSS version 20 program. The analysis results show the value of t count> t table (6,043> 1,660). This means that Ho is rejected and H1 is accepted or there is an influence between the Deliveryman Service on Customer Loyalty. From the results of calculations using SPSS version 20, the value of R square (R ²) is 0.271 or 27.1%. The effect of the Deliveryman Service on Customer Loyalty is 27.1%. an influence of 27.1% due to services regarding delivery and explanation of features and guarantees on the motorbike.

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Published

2021-01-29

Issue

Vol. 1 No. 1: Januari 2021

Section

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