Pengaruh Ketepatan Waktu Pengiriman dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Jasa Pengiriman Goto Logistics, Cinangka

Authors

  • Muhammad Rizki Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta
  • I Nyoman Purnaya Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta

Abstract

Competition in the shipping service industry requires companies to improve service quality to maintain customer satisfaction. This research aimed to determine the influence of Delivery Timeliness and Service Quality on Customer Satisfaction for GoTo Logistics delivery services in Cinangka. The research used a quantitative method with an associative approach and data collection through questionnaires administered to 100 respondents. The results of the t-test and f-test indicated that Delivery Timeliness and Service Quality have a positive and significant effect, both partially and simultaneously, on Customer Satisfaction. The coefficient of determination (R²) value of 0.776 indicated that the two variables contribute 77.6% to Customer Satisfaction.

Keywords: On-Time Delivery; Service Quality; Customer Satisfactio;, GoTo Logistics;

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Published

2026-03-11

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Section

Articles