Positioning Citra PKS di Mata Konstituen (Sebuah Pendekatan Brand Association Terhadap Konstituen PKS di Kelurahan Jati, Kecamatan Pulogadung, Jakarta Timur )

Authors

  • Angelika Rosma Institut Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.31334/bijak.v14i2.17

Keywords:

Citra. Brand Association. Positioning

Abstract

This research analyzes the Positioning of PKS image to its constituents in Jati Village, Pulogadung Sub-district. The positioning of this party image uses the theory of brand association and positioning theory. This research uses quantitative approach with survey method and cluster analysis. The largest cluster result shows that PKS image is still good and its positioning is the Da'wah Party.

References

Brannan, Tom. 2004. Intergrated Marketing Communications. Memadukan Upaya Public Relations, Iklan, dan Promosi untuk Membangun Identitas Merek. PPM. Jakarta

Baines, Paul R ; Brennan, Ross, Egan, Jhon, 2003 : Structure and Strategy in Political Market. Middlesex University Discussion Paper Series, Midlesex University Bussiness Schol London

Bannon, Declan P (2004), “Marketing Segmentation and Politikal Marketing†Paisley Bussines School, Paisley-UK

Henneberg (A), Stephan C.M, (2004) “Political Marketing Theory: Hendiadyoin or Oxymoron†Working Paper Series, University of Bath, England

Jefkin, Frank, 1997. Planned Press and Public Relations. International Textbook Company, London.

Kotler, Philip. Marketing Management, The Millinnium Edition, Prentice-Hall, Inc.

Machmudi, Yon 2005. Partai Keadilan Sejahtera “Wajah baru Islam Politik Indonesiaâ€, Harakatuna Publishing, Bandung.

Nimmo, Dan. 2005. Komunikasi Politik, Komunikator, Pesan dan Media (Terjemahan: Political Communication and Public Opinion in Amerika). PT Remaja Rosdakarya, Bandung.

Suwardi, Prof. Dr. Harsono Sasa Djuarsa Sendjaja, Ph.D, Drs. Setio Budi H H, 2002. Politik, Demokrasi dan Manajemen Komunikasi, Galang Press. Jakarta.

Tim Departemen Kaderisasi DPP PK Sejahtera. 2005. Profil Kader PK Sejahtera 2009. Syaamil Cipta Media. Bandun

Downloads

Published

2019-10-16

Issue

Vol. 14 No. 2: September 2017

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

  1. License

The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.

2. Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User Rights

Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.

4. Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.

5. Miscellaneous

Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.