The Role of E-Commerce for MSMEs: A Study on Artificial Intelligence Training at Shopee Training Center
DOI:
https://doi.org/10.31334/bijak.v20i2.3430Keywords:
E-Commerce, MSME, Artificial Intelligence, Training,Abstract
The Indonesian government ensures that MSMEs will once again become heroes of national economic revival in 2023. Currently there are around 20 million MSMEs that have been digitalized or on board on e-commerce platforms from the target of 30 million by early 2024. However, until now, there are still many MSMEs who think that Artificial Intelligence (AI) technology is only intended for large-scale businesses, so they are afraid or reluctant to take part in the training provided. This research is a qualitative study with a case study approach. Data collection was carried out through in-depth interviews with MSMEs from Central Java, East Java, South Sulawesi, East Kalimantan and Bali. The aim is to obtain data and information regarding how to implement Artificial Intelligence training and mentoring programs for MSMEs, what obstacles are encountered in implementing the training, and what solutions can be taken to overcome these obstacles. The results of this research show that training related to AI or digital technology organized by the Shopee Training Center can be well received by MSME players because the material is relevant to their needs, the instructors are competent and professional, the facilities provided are very complete with assistance for the participants who have completed the training.
References
Barr, Avron, Edward A. Feigenbaum, Paul R. Cohen. (1982). The Handbook Of. Artificial Intelligence. Wiley Inc. New York.
Basuki, Sulistyo. (2006). Metode Penelitian. Jakarta: Wedatama Widya Sastra.
Creswell, John W. (2014). Penelitian Kualitatif & Desain Riset, Yogyakarta,. Pustaka Pelajar.
Das, Parthajeet. (2017). Micro, Small and Medium Enterprises (Msme) In India: Opportunities, Issues & Challenges. Great Lakes Herald, 11(1), 77-88.
Dian Candra Fatihah, Iis Saidah. (2021). Model Promosi Marketplace Berbasis Artificial Inteligence (Ai) Di Indonesia. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi (Jmbi Unsrat). Vol. 8 No. 3 September-Desember 2021, Hal. 806-817
ISSN 2356-3966 E-ISSN: 2621-2331.
Dahria, M. (2008). Pengantar Kecerdasan Buatan (Artificial Intelligence). Jurnal. Saintikom, 5(2), 185–197
Gomes (2003). Manajemen Sumber Daya Manusia. Yogyakarta: C.V Andi Offset.
Hansen, Don R. Mowen, Maryanne M. (2019). Akutansi Manajerial, Edisi 8. Jakarta: Salemba Empat.
Harsuko Riniwati. (2016). Manajemen Sumber Daya Manusia (Aktivitas Utama dan Pengembangan Sumber Daya Manusia). Jakarta: Penerbit UB Press
Hasibuan, Malayu. (2016). Manajemen Sumber Daya Manusia. Jakarta: Penerbit Bumi Aksara. Hal 74.
Inggarwati, K., Kaudin, A. (2010). Peranan Faktor-Faktor Individual dalam Mengembangkan Usaha, Studi Kuantitatif pada Wirausaha Kecil di Salatiga. Integritas, Jurnal Manajemen Bisnis. Vol.3. No.2 (185- 202)
Kriyantono, R. (2020). Teknik praktis riset komunikasi kuantitatif dan kualitatif disertai contoh praktis Skripsi, Tesis, dan Disertai Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Rawamangun: Prenadamedia Group.
Larasati, Sri. (2018). Manajemen Sumber Daya Manusia. Cetakan Pertama.. Cetakan. Pertama. CV.Budi Utama: Yogyakarta
Law No 20/2008 pertaining to Micro Small and Medium Enterprises. The Ministry of Trade and Industry.
Mangkunegara, AA. Anwar Prabu. (2018). Manajemen Sumber Daya Manusia. Perusahaan. Cetakan ke dua belas. Bandung: Remaja Rosdakarya.
Mc Carthy Jerome, Cannon, Joseph P, William D. Perreault, (Terj. Afia R. Fitriati Dan Ria Cahyani). (2008). Pemasar Dasar (Pendekatan Manajerial Global). Edisi 16. Jilid 1. Jakarta: Selemba Empat.
Miles, M. B. & Huberman, M. (1992). Analisis Data Kualitatif. Jakarta: Universitas Indonesia.
MSME Empowerment Report .(2022). Laporan DSInnovate: Perkembangan dan Transformasi Digital di UMKM Indonesia 2022.
Noviantoro, Djatmiko. (2009). Analisis Pengaruh Pelatihan Dan Pengembangan, Serta Kompensasi Terhadap Kinerja Karyawan Pegawai Pada Pt Perusahaan Pengeboran London Sumatera Indonesia Tbk. Medan. Hal 39.
Purba, M. A. (2019). Analisis Penerapan Sak Emkm Pada Penyusunan Laporan Keuangan Umkm Di Kota Batam. Jurnal Akuntansi Barelang, 3(2), 55–63. https://doi.org/10.33884/jab.v3i2.1219
Purwanti, E. (2012). Pengaruh karakteristik wirausaha, modal usaha, dan strategi pemasaran terhadap perkembangan UMKM Di Desa Dayaan dan Kalilondo Salatiga. Jurnal Ilmiah Among Makarti, 5(9), 13-28
Rich, Elaine, Dan Kevin Knight. (1991). Artificial Intelligence. Mcgraw-Hill Inc. New York.
Rivai, Veithzal & Jauvani Sagala. (2011). Manajemen Sumber Daya Manusia. Untuk Perusahaan Dari Teori Ke Praktik. Jakarta: Rajawali Press.
Salinding, Carrel. (2011). Analisis Pengaruh Pelatihan Terhadap Produktivitas Kerja Karyawan Pada PT. Erajaya Swasembada Cabang Makasar, Universitas Hassanudin Makasar.
Simmons, G., Armstrong, G. A., Dan Durkin, M. G. (2008). A Conceptualization of The Determinants of Small Business Website Adoption: Setting The Research Agenda. International Small Business Journal, 26(3), 351-389. Https://Doi.Org/10.1177/2f0266242608088743.
Stake, R. (1995). The Art of Case Study Research (Pp. 49-68). Thousand Oaks, CA: Sage. pp 68.
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung : Alfabeta. Hal 247.
Sumardi dan Zulpahmi. (2017). Peran baitul maal wat tamwil husnayain terhadap perkembangan usaha mikro kecil dan menengah. Jurnal Ekonomi Syariah dan Filantropi Islam, 1(1), 68-89.
Websites:
Kementerian Keuangan RI, Direktorat Jenderal Perbendaharaan 2023
Kementerian Koperasi, Usaha Kecil, dan Menengah (KUKM) tahun 2018. Data UMKM.
Digital 2017 in South East Asia (2017). https://datareportal.com/reports/digital-2017-southeast-asia
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.
5. Miscellaneous
Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.
