The Influence of Social Media, Digital Marketing Content, and Online Interactions on Increasing Brand Awareness for Wedding Organizers (Case Study on Wedding Organizer Partners)
DOI:
https://doi.org/10.31334/cjmzpx10Keywords:
Influence of Social Media Usage; Digital Marketing Content; Online Interaction; Brand Awareness;Abstract
This study aims to examine and analyze the influence of social media usage, digital marketing content, and online interaction on brand awareness in wedding organizer services. The sample used consists of customers who have utilized the services of wedding organizer partners in 2024. Data were collected using a census method and analyzed using multiple linear regression. The results indicate that the influence of social media usage, digital marketing content, and online interaction significantly affects brand awareness. Therefore, wedding organizer partners need to maintain the quality of services provided, enhance the quality of content and Q&A services related to weddings, and strengthen brand awareness.
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