Analysis of Corporate Strategy Formulation of MSMES Crackers in Tlasih Village, Tulangan District, Sidoarjo, East Java

Authors

  • Lestari Universitas Wijaya Kusuma
  • Atty Erdiana Universitas Wijaya Kusuma
  • Giyana Universitas Wijaya Kusuma

DOI:

https://doi.org/10.31334/bijak.v22i2.5772

Keywords:

SWOT; Corporate Strategy; MSMEs; Village; External Environment;

Abstract

This study attempts to formulate a corporate strategy for the small-scale cracker industry (MSME) in Tlasih Village, Tulangan District, Sidoarjo Regency, East Java. The research subjects are MSMEs with formal organizations, enabling corporate decision-making through management considerations.The general objective of this study is to identify the internal conditions of MSMEs so that their strengths/advantages and weaknesses can be identified relatively. On the other hand, changes in the external environment are identified so that MSMEs are able to detect opportunities and threats currently facing the Tlasih Village Crackers MSME. Thus, the Tlasih Village Crackers MSME can determine strategies from various alternative strategies that can be used to face competition in these conditions. Meanwhile, the specific objective of this study is to provide recommendations for the most effective corporate strategy for the Tlasih Village Crackers MSME to be able to maintain their business in the face of changes in the external environment and changes in competition. The research object chosen is the Tlasih Village Cracker MSME which has a formal organization intended to know the relative condition of the Tlasih Village Cracker MSME so that it can measure how strong and how weak the condition of the MSME in facing external environmental changes. The Tlasih Village Cracker MSME is also able to seize opportunities with strengths and weaknesses or is able to face threats with the strengths it has. The analysis models used are the IFAS Matrix, EFAS Matrix and SWOT analysis. The research results show that the SWOT analysis results of the Tlasih Village Crackers MSMES are in quadrant II, which shows thatThe Tlasih Village Cracker MSME is facing threats but has relative internal strengths. The strategies that must be implemented by the Tlasih Village Cracker MSME are market development and product development.

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Published

2026-05-10

Issue

Vol. 22 No. 2: September 2025

Section

Articles

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