Vol. 22 No. 2: September 2025

Articles

• Work-Life Balance and Employee Performance: The Mediating Roles of Job Engagement, Satisfaction, and Stress : A Case in an Indonesian Private University

  Kharis Marpudianto, Yuniningsih Yuniningsih, Hesty Prima Rini

  335 – 346

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• Exploration of the Influence of Price and Customer Reviews on Body Lotion Purchase Decisions: A Study on Teenage Users

  Anisa Arizona, Dewinta Khana Elvasandora

  347 – 353

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• Integrating Halal and Thayyib Principles into Global Logistics Operation: A Comparative Analysis in Malaysia, UAE, and Indonesia

  Dwi Yunanto, Euis Amalia, Desmadi Saharuddin

  354 – 368

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• Impact of Price Perception, Service Quality, and Brand Image on Customer Satisfaction in Hajj And Umrah Travel Services

  Shynta Permata, Heri Susanto, Rumna Rumna

  369 – 379

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• Digital Marketing Strategies for attract Millenial Travelers to Hotel Santika Premiere ICE BSD City

  Rosim; Githa Siswara; Firdaus Suwarta

  380-387

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• Factors Supporting the Implementation of Green Accounting with Profitability as an Intervening Variable

  Apriliana Sindy Puspita, Heppy Purbasari

  388-400

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• The Role of University-based Business Incubation and Innovation Hubs in Accelerating Student Entrepreneurial Learning

  Muazu Hassan Muazu, Shukurat M. Bello

  401-411

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• Marketing Analysis of Kopi Kenangan: Enhancing Customer Purchase Decisions

  Haryadi Sarjono, Indira Ausani Gading, Nazwa Fatima, Aisyah Rahma Randy, Syakira Fakhriya Jasmine, Kalea Okta Putri , Boyke Setiawan Soeratin

  412-425

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• eWOM on Tokopedia Marketplace to Enhancing Purchase Decisions: The Role of eWOM Information Usefulness and eTrust

  Mawa Syahputri, Citra Savitri, Syifa Pramudita Faddila

  426-442

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