Vol. 22 No. 2: September 2025

Articles

• Work-Life Balance and Employee Performance: The Mediating Roles of Job Engagement, Satisfaction, and Stress : A Case in an Indonesian Private University

  Kharis Marpudianto, Yuniningsih Yuniningsih, Hesty Prima Rini

  335 – 346

  • PDF

• Exploration of the Influence of Price and Customer Reviews on Body Lotion Purchase Decisions: A Study on Teenage Users

  Anisa Arizona, Dewinta Khana Elvasandora

  347 – 353

  • PDF

• Integrating Halal and Thayyib Principles into Global Logistics Operation: A Comparative Analysis in Malaysia, UAE, and Indonesia

  Dwi Yunanto, Euis Amalia, Desmadi Saharuddin

  354 – 368

  • PDF

• Impact of Price Perception, Service Quality, and Brand Image on Customer Satisfaction in Hajj And Umrah Travel Services

  Shynta Permata, Heri Susanto, Rumna Rumna

  369 – 379

  • PDF

• Digital Marketing Strategies for attract Millenial Travelers to Hotel Santika Premiere ICE BSD City

  Rosim; Githa Siswara; Firdaus Suwarta

  380-387

  • PDF

• Factors Supporting the Implementation of Green Accounting with Profitability as an Intervening Variable

  Apriliana Sindy Puspita, Heppy Purbasari

  388-400

  • PDF

• The Role of University-based Business Incubation and Innovation Hubs in Accelerating Student Entrepreneurial Learning

  Muazu Hassan Muazu, Shukurat M. Bello

  401-411

  • PDF

• Marketing Analysis of Kopi Kenangan: Enhancing Customer Purchase Decisions

  Haryadi Sarjono, Indira Ausani Gading, Nazwa Fatima, Aisyah Rahma Randy, Syakira Fakhriya Jasmine, Kalea Okta Putri , Boyke Setiawan Soeratin

  412-425

  • PDF

• eWOM on Tokopedia Marketplace to Enhancing Purchase Decisions: The Role of eWOM Information Usefulness and eTrust

  Mawa Syahputri, Citra Savitri, Syifa Pramudita Faddila

  426-442

  • PDF

• Corporate Social Responsibility and Financial Performance: Insights from Manufacturing Firms Listed on the IDX

  Ani Nuraini, Tiwi Nurhastuti, Maya Sova, Sakti Brata Ismaya

  443-453

  • PDF

• The Mediating Role of Customer Service in the Relationship between Price and Internet Speed on Customer Satisfaction

  Agung Pujianto

  454-461

  • PDF

• Economic Evaluation of Cardiovascular and Diabetes Prevention in Primary Care: A Systematic Review

  Aulia Abdillah Ramadhan, Kurnia Sari

  462-468

  • PDF

• Driving Customer Loyalty through Product and Digital Service Quality: The Mediating Role of Satisfaction in PLN Mobile

  Alfi Diana Maryatia, Endang Tjajaningsih

  469-484

  • PDF

• The Effect of Management, Motivation, and Discipline Implementation on Employee Job Satisfaction: A Survey at The Indonesian Public Health Center

  Detya Okti Murni, Kosasih, Ayu Laili Rahmiyati, Etty Sofia Mariati Asnar, Farida Yuliaty

  485-496

  • PDF

• The Influence of Social Media Marketing Activities, Brand Equity, and Celebrity Endorsement on Purchase Intention for Coffee Beverages on Instagram

  siti mariam, Hauzan Afif Prakoso

  497-510

  • PDF

• Market Opportunity and Consumer Preferences Analysis for Sawo (Manilkara zapota L.) Product Diversification as a Local Agribusiness in Angkola Muaratais District

  Abdul Rahman Suleman, Siti Hardianti Wahyuni, Muhammad Noor Hasan Siregar

  511-528

  • PDF

• The Measuring Health Clinic Success: A Balanced Scorecard Approach to Improve Performance and Service

  Dewi Agustya Ningrum, Eka Maulid Diana

  529-537

  • PDF

• Enhancing Innovation and Creativity as Key Drivers of Organizational Culture among Private University Lecturers

  Facmi Tamzil, Puspita Chairunnisa, Silvia Ratna Juwita

  538-544

  • PDF

• Risk Management in Strategic Decision Making: A Case Study of Culinary MSME’s in Surabaya

  Irra Chrisyanti Dewi, Fabiola Leoparjo, Otje Herman Wibowo

  545-551

  • PDF