Vol 19 No 1: March 2022

Articles

• Improving Customer Satisfaction through Trust in "Bandung Tour on Bus (Bandros)" by Taking Into Account The Contribution of Service Quality and Brand Image

  Soerjanto Soerjanto, Bonifasius MH Nainggolan

  01 - 12

  • PDF (Inggris)

• Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic

  Parlagutan Silitonga, Rai Namira

  13 - 24

  • PDF (Inggris)

• Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia

  Reni Diah Kusumawati, Teddy Oswari, Tristyanti Yusnitasari, Himanshu Dutt

  25 - 33

  • PDF (Inggris)

• Human Resource Planning and Selection Strategy at PT Kimia Farma, tbk

  Antoni Ludfi Arifin

  34 - 46

  • PDF (Inggris)

• Digital Marketing for SMEs Cidokom Village Plant Cultivation Group

  Maya Puspita Dewi, Ikramina Larasati Hazrati Havidz, Dodi Ria Atmaja, Bonifasius Yulian Firmansyah

  47 - 55

  • PDF (Inggris)

• Dual Model of Marketing and Branding during the pandemic in Indonesia

  Tedy Ardiansyah, Dipa Teruna

  56 - 66

  • PDF (Inggris)

• Redefining The Concept of Consumer Switch Intention: A Literature Review

  Satriadi Satriadi, Nia Anggraini, R. Rudi Alhempi, Risnawati Risnawati

  67 - 73

  • PDF (Inggris)

• Customer Experience, Brand Image and Its Impact Towards Revisit Intention to Batavia Café Jakarta

  Anita Maulina, Mohammad Sofyan Fauzi

  74 - 81

  • PDF (Inggris)

• Virtual Warehouse for Merchandise Inventory, Small And Medium Entrepreneurs (SMEs) in The E-Commerce Sector

  Yusup Rachmat Hidayat, I Nyoman Purnaya, Fino Wahyudi Abdul

  82 - 87

  • PDF (Inggris)

• Social Media As A Marketing Media For Pandansari Mangrove Forest Tourism Object

  Anisa Nur Andina, Rafif Zain Ramadhan, Hasna Leginasawati

  88 - 95

  • PDF (Inggris)

• The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta)

  Siti Mariam, Egi Panji Kresna, Abdul Haeba Ramli

  96 - 106

  • PDF (Inggris)

• Analysis of Product Quality, Service Quality, and Customer Satisfaction at Waroeng Special Sambal "SS West Jakarta

  Abdul Gofur

  107 - 116

  • PDF (Inggris)

• Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales

  Wahyu Supriyatin, Kausar Japa Wisesha

  117 - 126

  • PDF (Inggris)

• Minimizing Work Costs and Employee Performance: A Case Study at CV. Abadi Jaya in Bandar Lampung

  Yuliana Yamin, Meilinda Safitri

  127 - 132

  • PDF (Inggris)

• Effect of Individual Characteristics, Work Placement and Work Environment on Employee Performance (Case Study on PT Post Energy Indonesia Jakarta Office)

  Suryanto Suryanto, Jana Sandra

  133 - 144

  • PDF (Inggris)