Komunikasi Interpersonal dalam Pendampingan Pemanfaatan Digitalisasi Keuangan UMKM di Kelurahan Abadijaya Depok

Dhani Salman, Muhammad Ilham Aji Faturahman, Yuly Astika, Bisma Widyawan

Abstract


The digital transformation in the MSME sector is inevitable and requires
not only technological readiness but also adaptive and humanized
communication approaches. This study aims to understand how
interpersonal communication influences the success of financial
digitalization assistance for MSMEs through the SIAPIK application in
Abadijaya Sub-district, Depok. Using a descriptive qualitative approach,
data were collected through in-depth interviews, participatory
observation, and Likert-scale questionnaires. Findings indicate that
clarity of communication, empathetic attitude of facilitators, and the
ability to adjust communication styles are crucial to the successful
adoption of digital applications. Interpersonal communication plays a
fundamental role in bridging technological resistance and building trust in
learning processes. This study emphasizes the importance of relational
dimensions in MSME digitalization strategies and recommends
strengthening interpersonal communication skills in community-based
assistance programs.


Keywords


Interpersonal Communication, MSME Assistance, Financial Digitalization, SIAPIK Application, Social Penetration Theory.

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DOI: https://doi.org/10.31334/lugas.v9i1.5104

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