Strategies of the Pandeglang Regency Government in Enhancing the Tourism Potential of Cikoromoy Natural Springs in 2024

Abstrak

This study analyzes the strategies of the Pandeglang Regency Government, specifically the Tourism and Culture Office, in developing the tourism potential of Cikoromoy Natural Springs in 2024. Employing a descriptive qualitative approach, this research examines three dimensions of management strategy as proposed by David (2011:6): strategy formulation, strategy implementation, and strategy evaluation. Data were collected through in-depth interviews with informants from the Tourism and Culture Office, site managers, as well as visitors and local communities, supported by literature review. The findings indicate that strategy formulation has been formally conducted, referencing the RPJMD 2021–2026 and the Office's Strategic Plan (Renstra), and is supported by a Master Plan from the central government. However, this formulation process is not yet fully comprehensive and participatory, marked by a lack of in-depth studies and optimal involvement of various stakeholders in determining alternative strategies. In terms of implementation, the strategies have not effectively addressed challenges such as budget constraints, limited human resources, inadequate facilities, and the absence of new tourism product development. Inter-departmental coordination within the Office also requires improvement, impacting the achievement of strategic indicators like visitor numbers and revenue. Finally, the strategy evaluation dimension reveals that routine evaluations have been conducted, but their results have not yet fully served as a basis for comprehensive and sustainable strategy improvements. The gap between targets and realization, coupled with suboptimal utilization of natural and cultural potential, suggests that all three management strategy dimensions have not been optimally met. Thus, this study concludes that the development strategy for Cikoromoy Natural Springs is not yet maximally effective, necessitating comprehensive reforms in strategy formulation, implementation, and evaluation to achieve effective and sustainable regional tourism development.